Agency marketing, when done well, is about acting like a strategic revenue partner—not a “traffic vendor.” Here is how Primary Position would frame it as advice.
Define your position clearly
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Specialize in something people actually care about: AI SEO, GEO strategy, startup SEO, or another niche where stakes are high and generic agencies look weak.
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Speak in outcomes, not tactics: pipeline, revenue, board-level confidence, market leadership—not just “rankings” or “more traffic.”
Build a founder-led expert brand
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Put a real expert front and center: show years of experience, real case stories, and a clear point of view on what actually works.
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Create assets that demonstrate expertise: long-form strategy posts, Loom or YouTube breakdowns, teardown threads, and term guides that answer real buyer questions.
Design your offer like a partner
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Lead with strategy: sell “diagnosis and roadmap” first, then execution. Make it clear that you decide where SEO, content, YouTube, PPC, etc. actually make sense.
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Package as retainers, not tasks: ongoing strategy + implementation, with clearly defined cadences (monthly strategy reviews, quarterly re-prioritization, weekly execution updates).
Generate demand the smart way
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Use content to pre-sell: write the playbooks your ideal buyers wish they had—“mature SEO strategy,” “startup SEO for Series A,” “YouTube SEO for B2B,” etc.
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Leverage authority and reputation: showcase founder profiles, speaking, podcasts, and interviews; make it obvious you live in this space, not on the sidelines.
Deliver like an operating partner
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Start with a diagnostic: technical audit, content and GEO gap analysis, funnel review, and revenue mapping—then show clients where money is being left on the table.
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Focus on a tight channel mix: on-site SEO, content, YouTube, reputation, and selective paid—where each channel has a clear role in the revenue story.
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Use AI as a force multiplier: for research, content outlines, QA, and analysis—but keep human strategy in control so outputs are differentiated, not generic.
How to apply this yourself
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Pick a sharp niche and positioning, then write it in plain English on your homepage.
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Publish 3–5 flagship pieces that show your thinking better than competitors’ entire blogs.
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Turn conversations into retainers: “Here’s the strategy, here’s what we’d own monthly, here’s how it ties to pipeline and revenue,” instead of “Here’s a list of SEO tasks.”
If you share your current site and niche, this can be translated into a concrete positioning statement, offer stack, and content plan.
