Here’s a draft blog post you can adapt for Primary Position that aligns with how GEO/AI visibility is framed by leading GEO agencies and AI-visibility platforms.
From SEO to GEO: How Primary Position Helps You Win AI Visibility
Search used to be all about “page one of Google.” Today, your buyers are just as likely to ask AI assistants like ChatGPT, Perplexity, Gemini, or Google’s AI Overviews for answers as they are to click traditional search results. If your brand isn’t showing up inside those AI answers, you’re invisible at the exact moment decisions are being made.
That is the problem Generative Engine Optimization (GEO) and AI visibility solve.
What Is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand chosen, cited, and recommended inside AI-generated answers. Instead of only competing for a blue link in a search results page, you’re optimizing to become part of the answer itself.
-
Traditional SEO: Help search engines crawl, understand, and rank your pages in SERPs.
-
GEO: Help AI systems understand your brand, trust your content, and pull your pages into their responses as citations, cards, or recommendations.
In other words, SEO gets you discovered, while GEO gets you quoted.
Why AI Visibility Now Matters More Than Ranking Alone
AI search is quickly becoming a front door to your brand. Buyers type natural-language questions such as:
-
“Best B2B SEO agencies for SaaS”
-
“Alternatives to [competitor] for mid-market teams”
-
“Which tools are good for [specific use case]?”
Generative engines respond with:
-
A synthesized explanation
-
A short list of options
-
A handful of citations or cards
If your brand is not in those shortlists, it does not matter that you rank on page one for a traditional keyword variant—your competitor owning the AI answer wins the mindshare.
How AI Systems Decide What to Show
Most AI assistants follow a similar pattern when answering:
-
Break the query into sub-questions and intents.
-
Call a search API (often Bing/Google) to find high-quality, topically relevant pages.
-
Extract the clearest, most trustworthy passages from those pages.
-
Synthesize one answer and attach a limited set of citations or cards to support it.
Because of this, AI visibility depends on three things working together:
-
Strong topical authority and E‑E‑A‑T signals (so you are considered a credible source)
-
Content that is easy for models to parse into answer-ready chunks.
-
A broad semantic and reputational footprint: links, mentions, reviews, and discussion that reinforce your brand as a relevant entity in that category=
GEO vs SEO: Same Foundations, New Playing Field
GEO is not a replacement for SEO—it is a new optimization layer on top of it
| Aspect | SEO: Search Engine Optimization | GEO: Generative Engine Optimization |
|---|---|---|
| Main surface | SERPs (lists of links, snippets) | AI answers, overviews, chat-style results |
| Core goal | Rank high, win organic clicks | Be cited, recommended, and summarized inside answers |
| Primary signals | Relevance, backlinks, on-page SEO, UX | Topic authority, clarity, entity signals, brand reputation |
| Content format | Long-form pages, hubs, blogs | Modular answers, FAQs, comparisons, definition-style content |
| Measurement | Rankings, organic traffic, CTR | Mentions in AI answers, citation frequency, AI share of voice |
| Channel ownership | SEO / content marketing teams | Converged SEO, content, PR, comms, and product marketing |
Modern GEO agencies emphasize that AI visibility requires combining traditional SEO with PR, review management, and social proof to shape how models “describe” your brand. At Primary Position, this convergence is exactly where we operate
How Primary Position Approaches GEO and AI Visibility
Primary Position builds on classic SEO strengths and layers GEO-specific strategy on top, so you win in both SERPs and AI answers.
1. AI Visibility & GEO Audits
We start with an AI visibility audit that answers three questions:
-
Where does your brand appear today in AI answers across major platforms?
-
Which competitors own the key prompts for your category?
-
What topics, pages, and entities are “missing” from the current AI view of your brand?
GEO-focused audits are increasingly recognized as a must-have service for brands serious about AI search.
2. Generative Query & Topic Mapping
Instead of just mapping keywords, we map the natural-language questions your audience actually types into AI tools.
-
Buying-stage queries (“best…”, “vs…”, “alternatives to…”)
-
Problem and use-case queries (“how do I…”, “what’s the right approach to…”)
-
Brand and category queries (“is [brand] good for…”, “top tools for…”)
This becomes the blueprint for which answers, comparisons, and definitions we need to own.
3. Answer-Ready Content Architecture
We then restructure and create content so it’s easy for AI systems to reuse:
-
Clear, definitional openings that explain what something is in one or two sentences.
-
Rich, scannable headings that map closely to common questions.
-
Comparison and “alternatives” content that positions you among real competitors.
-
FAQs, glossaries, and schema that encode entities and relationships
Leading GEO agencies highlight this modular, answer-centric architecture as a core differentiator from traditional blog-only SEO.
4. Entity, Brand, and Reputation Building
AI models do not just read your website; they read the web’s conversation about you. That is why GEO requires
-
High-quality editorial backlinks and mentions that reinforce your topical authority.
-
Presence in trusted reviews, reports, and comparison lists.
-
Authentic discussion on communities and social platforms where AI engines frequently pull from (e.g., Reddit, LinkedIn, vertical forums)
Recent analyses show that brand mentions often correlate more strongly with AI visibility than raw link counts alone, which is why GEO link-building focuses on quality and context over volume.
5. GEO Analytics and Ongoing Optimization
Finally, we treat AI visibility as a measurable, optimizable channel:
-
Regular testing of prompts in key AI platforms to track citations and share of voice.
-
Monitoring which of your pages—and which third-party sources—AI engines lean on.
-
Iterative content and reputation work to displace competitor citations over time.
GEO-specific tracking and reporting is now considered a standard capability for serious AI visibility programs]
What This Means for Your Marketing Strategy
For brands, the implication is clear: SEO got you to the front page; GEO gets you into the conversation.
Working with Primary Position means:
-
Your existing SEO investments are upgraded to perform in an AI-first world.
-
Your content is structured not only to rank but to be quoted, cited, and recommended.
-
Your brand reputation is intentionally shaped so AI systems recognize you as a trusted option in your category.
If you want your buyers to see you whenever they ask AI for help, not just when they click a search result, GEO and AI visibility can no longer be an afterthought.
If you share Primary Position’s specific services or positioning statements, I can tighten this further into a ready-to-publish post for your site structure and voice.
