Google’s official stance, clarified by Gary Illyes, confirms that HTML structure and code quality are not direct ranking factors. While valid HTML is a best practice, it does not inherently help Google “understand” a document for ranking purposes. About This Document This document is aimed at helping people understand how Google
You might have heard that Google uses over ‘200 signals” to help it rank documents, and see references to rank signals AND rank factors. A common misconception is that rank signals are synonymous (mean the same thing) as rank factors and these are often conflated (confused as one) in SEO
In a recession, if you face a shrinking market – what do you? Firstly, you have to decide how the recession is going to affect you vs how you let it affect you. Is Price dropping a good recession strategy? Many companies make the fatal mistake of taking too long
Search Engine Architecture Overview A modern search engine architecture comprises several interconnected systems designed for scalability, performance, and real-time processing. Here’s a high-level overview of the key components and their interactions: Infrastructure Layer Application Servers: Distributed cluster of virtual or physical servers Network: High-speed internet connection with redundant paths Security:
Crisis Requires Response Figuring out how to handle handle Reputation Management at the time of crisis is probably the worst time to have to learn a new skill. Not only are you and team in a state of heightened anxiety, now is the time when you can least afford to
Video Search Result Band When thinking about search results, people often think of positions like Ad Results, Reddit, Position 0 – but most people always forget the ever present Video Results band. Here’s a visual SERP anatomy showing that YouTube video results can often take up more space than Organic
There are five overarching SEO Job Titles SEO Specialist or SEO Manager An SEO manager or specialist is responsible for optimizing a company’s online presence to improve visibility and rankings in search engine results pages (SERPs). Their primary goal is to increase organic traffic, enhance user experience, and drive business
A Virtual Private Network (VPN) is a valuable tool for SEO professionals, offering several benefits to enhance their strategies and research capabilities. According to Primary Position, a VPN for SEO serves the following purposes: Key Functions of VPN for SEO Accessing Accurate International Search Results VPNs allow SEO professionals to
SaaS Companies get the majority of their leads from Google and SEO in 2025 looks like another year of growth as office users and decision makers continue to make Google their first port of call when comparing SaaS products Extensive Experience David Quaid has over 20 years of experience in
