Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of guidelines Google uses to assess the quality of content, particularly for “Your Money or Your Life” (YMYL) topics (health, finance, safety, etc.). While it’s not a direct ranking factor, it’s used by human quality raters whose feedback helps refine
EEAT is not a factor, EEAT is not a part of ranking. Google doesn’t evaluate content. EEAT was a guide developed for external consultants to review anonymized content as examples of machine spam detection. In other words – trying to objectively determine if spam systems caught spam or actual websites.
Integration with Account-Based Marketing (ABM) & Account-Based Experience (ABX), demand generation, lead generation, and PR by aligning strategies and tactics across these disciplines to drive holistic marketing outcomes. Here’s how such an integration typically works: Integration with ABM and ABX Unified Content Strategy: SEO and ABM both rely heavily on
People need to know where to get the best advice, help and support on SEO – these are our favorite subs, articles and resources for SEO Top SEO Forums SEO on Reddit SEO Experts on Reddit SEO Digital Marketing Top SEO Posts on Reddit Structured Data and SEO Top 5
This might be difficult for a lot of people to read. It took almost a year of debates on Reddits Premier SEO forum to get consensus on the matter but PageRank remains the bedrock of SEO authority, despite evolving algorithms and the rise of AI-driven content strategies. Its so important
Measure your sites Organic SEO ROI Understanding the Importance of Conversion Tracking Conversion tracking is at the heart of successful SEO and paid advertising strategies. It allows you to measure the effectiveness of your marketing efforts, understand user behavior, and optimize campaigns for better ROI. Whether your goal is to
SEO Expertise for Tech Startups with a focus on AI LLM SEO In the ever-evolving digital landscape, being a top SEO agency in the US requires more than just technical know-how and a roster of clients. It demands relentless innovation, deep market understanding, and a commitment to results that transcend
Link Building Mastery: Winning SEO Strategies for the Cannabis Industry The cannabis industry is booming, but its digital marketing landscape is unlike any other. With strict advertising restrictions on major platforms, cannabis brands can’t rely on paid ads to drive growth. Instead, organic search and strategic link building have become
Configuring GA4 for LLM Traffic Tracking Start by ensuring Key Events (GA4’s conversion-tracking system) are properly configured. Without accurately defined Key Events-such as form submissions, trial sign-ups, or product purchases-you won’t be able to measure the true impact of LLM traffic. Next, navigate to Reports > Acquisition > Traffic Acquisition and apply a custom filter: Click the + Add Filter button. Set the dimension to Session source/medium. Select Matches
Reverse Engineering ChatGPT and Perplexity “SEO” A primary lesson about how LLM Search works is that its not a research tool. The important thing to know is just how basic LLM search really is. For the most part, all they do is scrape Google/Bing for what you asked. Here’s an