Everyone in SEO is talking about EEAT for AI, and almost all of it is nonsense. The idea that you can optimize for Experience, Expertise, Authoritativeness, and Trustworthiness inside a large language model makes for great agency slide decks, but it fundamentally misunderstands what an LLM actually is and how
There’s a set of observations about how Google actually works that, once you internalize them, fundamentally changes how you approach SEO strategy. These aren’t contrarian takes for the sake of it — they’re logical conclusions drawn from publicly available evidence, including testimony from the DOJ antitrust case against Google itself.
Google Just Told You How to Win in AI Search. Most People Will Ignore It. Google published an official guide on how to rank in AI Overviews and AI Mode. It’s one of the most honest things they’ve put out in years. And the SEO industry is already finding ways
This is one of the most common questions I get from clients and readers: “How often does Google crawl my website?” The honest answer is: It depends. There is no fixed schedule. Google doesn’t crawl every site on a weekly or monthly timetable. Crawling frequency varies dramatically from site to
I’ve been saying for a while that GEO isn’t some revolutionary new discipline that replaces SEO. The industry keeps trying to make it one. New acronyms, new gurus, new tools promising AI visibility like it’s a separate game you need to learn from scratch. It’s not. But something significant did
GEO tools aren’t a new channel. They’re just where serious SEO budgets are going now that the UI is an AI answer box instead of ten blue links. GEO tools are eating the SEO budget (and that’s fine) For years, SEO budgets were boringly predictable: a bit on tools, a
You came here looking for EEAT SEO experts. I want to tell you why that’s the wrong thing to look for — and what you should be doing instead. Maybe you’re a business owner who was sold an EEAT audit or an “EEAT content strategy” and you’re wondering if it
Its kind of a weird moment when a friend shares a blog post about another SEO agency in NY, Amsive, calling you spammy because you rank for Best SEO Agency. The main “complaint” by “Joshua Squires” is that we’re spammy for ranking in a list that they don’t seem to
