What does this Christmas SEO PodCast help you to learn?
How AI tools like ChatGPT and Perplexity actually rely on search engines
The rise of AI SEO tools and why many are just content scaling platforms
⚠️ How misinformation around AI search is targeting CMOs and executives
Why backlinks still matter more than most people admit
What the Helpful Content Update really changed (and what it didn’t)
Why some sites recovered from HCU and most did not
The problem with listicles, reviews, and fake product testing
️ Why authority is still largely domain-based and where it may change
How Google’s AI Overviews are affecting clicks, impressions, and attribution
▶️ Why video and YouTube citations are increasing in AI search results
The role of PR, brand mentions, and reputation in AI visibility
Exact match domains, multi-domain strategies, and when they make sense
Why most “SEO is dead” claims ignore ad revenue and user behavior
️ What a realistic SEO strategy looks like going into 2026
