Google EEAT is not about sprinkling claims
If you’ve been reading that Google EEAT is about sprinkling “claims’ or claiming x years experience or Expertise in something by an “SEO Expert” then stop and realize two things:
- This is not an SEO expert
- You’ve been lied to
- You need to “unlearn” what you’ve read
Google confirms how EEAT works in NYC
Google were quite emphatic how EEAT works and doesnt.
Google doesnt’ use EEAT to rank traffic and it cannot detect these highly subjecitve, user-dependent variables and values in your content – that is ridiculous.
Google EEAT Examples:
- An eco-system logo like
- Microsoft Azure
- Amazon AWS
- SSL/TLS Security
- Your logo for customers that trust you
