E‑E‑A‑T is not something you “add” to a page. It’s a reviewer concept and a sanity check Google uses so humans can talk about “is this real, is this safe, is this useful?” If you’re trying to optimize for EEAT as if it’s a ranking factor, you’re already in the wrong frame.
Stop chasing “EEAT signals”
Here’s the first thing you need to accept: there is no EEAT scorecard and there are no EEAT tags or technical signals you can sprinkle around to make rankings go up.
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You can’t “enable EEAT” in your CMS.
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You can’t buy a tool that measures it accurately.
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You definitely can’t fix a weak site by dropping the acronym in your copy.
Most “EEAT optimization” services are just rebranded content or CRO work wrapped in buzzwords to sound more Google‑official than they really are.
EEAT is about impression, not props
Google uses E‑E‑A‑T as a way for humans (quality raters, policy reviewers, abuse teams) to express how a site feels:
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Does this look like a real business or a fake one?
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Is this content written from real experience or scraped/fluffed?
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Would a normal person trust this source on health/money/legal topics?
That impression comes from the totality of your presence, not from a single trick:
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Real entity: clear who runs the site, with consistent names, addresses, and profiles.
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Real footprint: people talk about you off your own domain—links, mentions, citations.
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Real depth: content that shows you’ve actually done the thing, not just summarized the first page of Google.
You can’t “declare” any of that into existence with a byline and a stock headshot.
How to ignore bad EEAT advice
When you see an “EEAT guide,” run it through this filter:
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If it sounds like a checklist (“add author schema, add About page, add FAQs”) and ignores links, reputation, or actual expertise, treat it as decoration advice.
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If it claims “Google measures EEAT signals” but never explains real, verifiable mechanisms, it’s storytelling for sales, not reality.
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If it sells an “EEAT audit” that looks like a content rewrite with some boilerplate bios, you’re paying for lipstick on a pig.
Use EEAT as a mental model: “would a human with the power to nuke spam or restore false positives look at this site and consider it real, competent, and safe?” If the answer is yes, congratulations—you don’t have an EEAT problem; you have a classic SEO problem: crawl, index, competition, links, intent, and content quality.
Spend your time fixing those. The more your site behaves like an actually trustworthy entity in the real world, the less you ever need to say the word “EEAT” at all.
