From Primary Position Research – the most comprehensive list of AI SEO/GEO tools on the market today
GEO & AI Visibility Tools Directory
Here is the complete, de-duplicated, and alphabetized master list of GEO (Generative Engine Optimization) and AI Visibility tracking tools.
Research Note: I have filtered out all digital marketing agencies (e.g., Siege Media, WebFX) to focus strictly on software/SaaS that tracks or optimizes for AI search. I have also added several top-tier tools (like Rankscale and Ahrefs) that were missing from your original list but are now standard in the industry.
Master List: GEO & AI Visibility Tracking Tools
| Name | Quick Overview | Starting Price | Free Ver.? | Ratings / Est. Users | Pricing Link | Features Link |
| Ahrefs (Brand Radar) | Major SEO suite now offering “Brand Radar” for AI mentions. | ~$199/mo (Add-on) | No | 4.6/5 (G2) | Pricing | Features |
| AI Rank Checker | Flexible, wallet-based rank tracking for AI search. | Pay-as-you-go | No | N/A | Pricing | Features |
| AIclicks | Track and optimize brand visibility across ChatGPT, Perplexity, Gemini. | ~$39/mo | No | 4.2/5 (Clutch) | Pricing | Features |
| AILLMRankings | Lightweight tracker for basic LLM visibility stats. | ~$10/mo | Yes | N/A | Pricing | Features |
| AIScope | AI-driven product photography and optimization (ProductScope). | ~$19/mo | No | 4.8/5 (AppSumo) | Pricing | Features |
| AppearOnAI | Audit tool for checking visibility on 4 major AI engines. | ~$29/mo | Yes (Scan) | N/A | Pricing | Features |
| AthenaHQ | Unified workspace for “Generative Engine Optimization” (GEO). | $295/mo | No | N/A | Pricing | Features |
| Azoma | Enterprise AI visibility with compliance “RegGuard” tracking. | Contact Sales | N/A | N/A | Pricing | Features |
| BrandLight | New AI visibility platform (recently funded). | Contact Sales | N/A | N/A | Pricing | Features |
| Evertune | Enterprise-grade brand monitoring and reputation protection. | ~$3,000/mo | No | 5.0/5 (Slashdot) | Pricing | Features |
| Frase | Content optimization tool with new “AI Search” tracking features. | $14.99/mo | Trial | 4.8/5 (G2) | Pricing | Features |
| GEOfast | Niche tool for fast Generative Engine Optimization insights. | Contact Sales | N/A | N/A | Pricing | Features |
| Goodie AI | AI Answer Engine Optimization (AEO) and shopping visibility. | ~$199/mo | N/A | 5.0/5 (G2) | Pricing | Features |
| HubSpot | Marketing platform with a free “AI Search Grader” tool. | Free (Tool) | Yes | 4.4/5 (G2) | Pricing | Features |
| JustBlank | AI-powered analytics/app builder with tracking capabilities. | Free / Low Cost | Yes | N/A | Pricing | Features |
| LLM.co | Marketplace for AI models that includes performance tracking. | Varies | Yes | N/A | Pricing | Features |
| LLMeo | AI visibility tool focused on LLM optimization. | Contact Sales | N/A | N/A | Pricing | Features |
| LLMO Metrics | Tracking brand visibility and citations in LLM responses. | ~$100/mo | No | N/A | Pricing | Features |
| LLMRefs | Tracks brand references and “share of voice” in AI outputs. | ~$79/mo | No | N/A | Pricing | Features |
| LLM Watcher | Monitoring tool for detecting brand mentions in LLM conversations. | Contact Sales | N/A | N/A | Pricing | Features |
| Nightwatch | SEO rank tracker that now includes AI/LLM tracking modules. | $32/mo | Trial | 4.8/5 (G2) | Pricing | Features |
| Otterly.AI | Best Value: Daily tracking of 15+ prompts across all engines. | $29/mo | Trial | 4.8/5 (ProductHunt) | Pricing | Features |
| Peec AI | Analytics-heavy tool with “Pitch Workspaces” for agencies. | ~$99/mo (€89) | No | N/A | Pricing | Features |
| Profound | Enterprise Leader: Deep compliance & corporate GEO tracking. | $99/mo | No | 4.9/5 (SourceForge) | Pricing | Features |
| RankBurst | AI-driven SEO ranking booster and tracker. | Contact Sales | N/A | N/A | Pricing | Features |
| Rankscale | New: Credit-based, flexible AI visibility tracking. | ~$20/mo | No | N/A | Pricing | Features |
| Rankshift | Brand tracking in AI search (by AI Brand Tracking). | Contact Sales | N/A | N/A | Pricing | Features |
| SE Ranking | All-in-one SEO suite with a new “Generative Engine” tracker. | ~$55/mo | Trial | 4.8/5 (G2) | Pricing | Features |
| Searchable | Platform for tracking brand visibility in answer engines. | ~$50/mo | No | N/A | Pricing | Features |
| Semrush | Major suite with a dedicated “AI Visibility Toolkit”. | $129.95/mo | Yes | 4.5/5 (G2) | Pricing | Features |
| SEO Copilot | AI assistant for SEO tasks and basic tracking. | Contact Sales | N/A | N/A | Pricing | Features |
| SEO Engine | AI-driven SEO automation and tracking. | Contact Sales | N/A | N/A | Pricing | Features |
| SERPrecon | Share of Voice tool for both Search and AI visibility. | $10/mo | Trial | N/A | Pricing | Features |
| SiteSignal | Website health monitoring with “AI Visibility” audits. | Free / Paid | Yes | N/A | Pricing | Features |
| Surfer (AI) | Content tool with a new “AI Tracker” add-on for GEO. | ~$95/mo | No | 4.8/5 (G2) | Pricing | Features |
| Writesonic | AI writer that includes an “AEO / GEO” optimization module. | ~$19/mo | Trial | 4.7/5 (G2) | Pricing | Features |
| Ziptie.ai | Content Focus: Visibility tracking + content optimization credits. | $69/mo | No | N/A | Pricing | Features |
Categorizing AI SEO/GEO Tools
Here is the Master List of GEO & AI Visibility Tools, organized by Usage Category to help you find the right fit for your specific needs.
Best GEO/AEO/AI SEO Trackers for Enterprise & Brand Protection
Tools designed for large organizations requiring compliance (SOC2), reputation defense, and deep data governance.
| Name | Overview | Starting Price | Pricing Link |
| Azoma | Enterprise platform with “RegGuard” for compliance and conversation intelligence. | Contact Sales | Pricing |
| Evertune | High-end brand reputation defense; monitors AI for hallucinations/negativity. | ~$3,000/mo | Pricing |
| Profound | The corporate standard for GEO. Deep analytics, historical data, and governance. | $99/mo | Pricing |
| Semrush | Enterprise Leader. Major SEO suite with a dedicated “AI Visibility Toolkit” add-on. | $129.95/mo | Pricing |
| Ahrefs | Enterprise SEO suite now offering “Brand Radar” for tracking AI mentions. | ~$199/mo | Pricing |
2. Best for Agencies & Reporting
Tools built for reporting to clients, offering white-label options, “share of voice” metrics, and pretty dashboards.
| Name | Overview | Starting Price | Pricing Link |
| Peec AI | Analytics-heavy. Features “Pitch Workspaces” to share read-only data with clients. | ~$89/mo | Pricing |
| AIclicks | Tracks visibility across ChatGPT, Perplexity, Gemini with agency-friendly reporting. | ~$39/mo | Pricing |
| Nightwatch | Excellent rank tracker (local/global) that has added AI/LLM tracking modules. | $32/mo | Pricing |
| SE Ranking | All-in-one suite with a specific “Generative Engine” tracking module. | ~$55/mo | Pricing |
Best GEO/AEO/AI SEO Trackers for Content Optimization (The “Fixers”)
Tools that don’t just track ranking, but help you rewrite your content to rank better in AI answers.
| Name | Overview | Starting Price | Pricing Link |
| Ziptie.ai | Leader. Combines visibility tracking with specific “optimization credits” to fix pages. | $69/mo | Pricing |
| Frase | Content generation tool that recently added “AI Search” tracking to its workflow. | $14.99/mo | Pricing |
| Surfer (AI) | Famous for SEO writing; now includes an “AI Tracker” to see how articles perform. | ~$95/mo | Pricing |
| Writesonic | AI writer with a dedicated “AEO / GEO” module for optimizing answers. | ~$19/mo | Pricing |
| GEOfast | Focuses specifically on speed and “Generative Engine Optimization” tactics. | Contact Sales | Pricing |
Best GEO/AEO/AI SEO Trackers for Freelancers & Quick Audits
Affordable, low-commitment tools perfect for ad-hoc checks or “foot-in-the-door” audits.
| Name | Overview | Starting Price | Pricing Link |
| AppearOnAI | Best for Audits. Fast scans of 4 major engines with actionable “fix list.” | ~$29/mo | Pricing |
| Otterly.AI | Best Value. Tracks 15+ prompts daily across all engines for a low flat fee. | $29/mo | Pricing |
| SERPrecon | Very low cost “Share of Voice” tracker for both Search and AI. | ~$10/mo | Pricing |
| AI Rank Checker | Flexible, wallet-based model. Pay only for the checks you run. | Pay-as-you-go | Pricing |
| HubSpot | Offers a free “AI Search Grader” tool (basic but useful for quick checks). | Free | Pricing |
Specialized & Niche GEO/AEO/AI SEO Trackers
Tools that focus on specific angles, such as Answer Engine Optimization (AEO) or specific LLM metrics.
| Name | Overview | Starting Price | Pricing Link |
| Goodie AI | Focuses on Shopping/Commerce visibility in AI Answer Engines. | ~$199/mo | Pricing |
| LLMO Metrics | Specialized in tracking brand citations and sentiment in LLM responses. | ~$100/mo | Pricing |
| LLMRefs | Tracks “Brand References” and citations specifically (academic/research focus). | ~$79/mo | Pricing |
| Searchable | AEO platform focused on “Answer Engine” visibility specifically. | ~$50/mo | Pricing |
| AthenaHQ | Unified workspace for managing GEO strategy across teams. | $295/mo | Pricing |
