Table of Contents
ToggleReverse Engineering ChatGPT and Perplexity “SEO”
LLMs are based on Google PageRank
LLMs cannot chase two masters at once – they can’t build the massive amounts of compute power that they are so hungry for or even keep up with the physical hardware that their systems demand and also replicate Google’s already massive GooglePlex which is already bigger. You just can’t have both. And nothing has ever beaten PageRank – Microsoft reverse engineered PageRank and called it Bing.
AI SEO is therefore the same as SEO
Call it LLM SEO or AI SEO or GEO SEO – its still SEO. Obviously a lot of people thought PageRank died, a lot of others think the world would be a better place and another lot of people think that search engines should be content appreciation engines. So cognitive dissonance toward the death of SEO is already leaning past the point of return. The unfortunate reality is that building robots is not the same as building a search index. And ChatGPT and Perplexity clearyly nfan out their queries into bite-sized searches that Google (or Bing) fulfils and their robots “fetch” so that they can return an answer
Enjoy this SEO vs GEO vs AI SEO conversation on Reddit
Here you – we found the best conversation about AI LLM SEO on Reddit.