A “sample SEO strategy” is not a checklist of generic best practices; it is a small, opinionated system for getting one domain to win very specific searches in a realistic time frame.
Start with a narrow, winnable topic map
Instead of “doing SEO for everything,” pick a tight cluster where you can actually become the obvious answer. Define:
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One primary audience and problem (e.g., “SaaS founders looking for SEO help”).
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10–20 core queries that describe that problem in plain language, pulled from real questions (Reddit, sales calls, support tickets).
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A short list of competitors already winning those SERPs so you can see what you are really up against.
Your first goal is to own that small cluster, not the whole universe.
Build a lean site that routes PageRank
Treat your site like a graph, not a brochure. For a sample strategy, you might have:
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1 homepage that clearly states who you are, what you do, and for whom.
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3–5 focused service pages, each mapped to a small bucket of related queries.
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5–10 supporting articles that answer specific questions people actually ask, each pointing back to the relevant service page.
Internal links are how you route authority: every supporting piece should send PageRank toward the commercial pages you want to rank, using natural, descriptive anchors rather than “click here.
Publish fewer, sharper pieces
Most sample strategies fail because they overproduce forgettable content. A better approach is:
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One strong, clearly titled page per query bucket instead of five overlapping posts.
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Content that actually matches how buyers talk: examples, pricing ranges, trade‑offs, implementation detail.
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Simple on‑page hygiene: unique titles, clean URLs, fast loads, obvious headings, and a direct answer high on the page.
Think “documents that deserve to exist,” not “blog calendar slots to fill.”
Design link opportunities into the plan
In this style of strategy, backlinks are not an afterthought; they are designed up front. For a new or mid‑tier site, that means:
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Creating at least one obvious “link bait” asset per quarter: a benchmark, teardown, tool, or guide others in your niche will naturally reference.
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Participating where your audience already hangs out (Reddit, industry communities, podcasts, small events) and using those appearances to point back to your best pages—not random blog posts.
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Doing a short list of deliberate outreach per asset (partners, newsletters, curators) instead of blasting a thousand cold emails.[
The aim is a small number of strong, relevant links into your core topic cluster, not a giant spreadsheet of low‑value placements.
Make it a 90‑day experiment, not a manifesto
A practical sample SEO strategy runs in 90‑day cycles:
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Month 1: lock the topic map, fix obvious technical issues, publish or overhaul the key pages.
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Month 2: promote those pages, pursue 10–20 high‑quality link opportunities, and add 2–3 new supporting pieces.
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Month 3: review Search Console and analytics, double down on pages that are moving, and consolidate or rework what is not.
At the end of the cycle, you decide: keep going on the same cluster, expand it, or retire it and pick the next one. That is what a real sample SEO strategy looks like—small, focused, and built around routes for authority, not just a nice checklist
