An SEO Strategy is more high level that a list of to-dos. SEO is a system and a broad description of a colleciton of activities that depend on the strategy – its not a list of to-dos that get you a better score for doing more. Some activities cannot be implemented in all strategies. In other words, you can’t shoe-horn a system into a binary checklist.
Setting Clear Objectives
The foundation of any successful SEO campaign begins with setting clear, measurable objectives. For instance, our typical goal might be:”To grow our leads by 25% by selecting 50 keywords and ranking 90% of them in the top 3 positions.”This objective is specific, measurable, achievable, relevant, and time-bound (SMART), providing a clear direction for our SEO efforts.
The SEO Strategy vs SEO Tactics
Set out what you want to achieve – not what you think you need to do.
For example:
Get 15 leads a month and Generate 1500 visits to get a 1% conversion rate. Become the #1 Widget Sales and Installation company in New York City
SEO Keyword Research and Selection
- Analyze Competitor Paid Campaigns: Gain insights from competitors’ paid search strategies.
- Identify Top Intent Keywords: Focus on keywords that align with user intent and business goals.
- Collaborative Selection: Conduct a group vote to select the most promising keywords.
- Target Range: Aim for 50-100 high-potential keywords.
SEO Content Creation and Delivery
- Production Rate: Develop 10 pieces of high-quality content per month.
- Timeline: Plan for a 5-10 month delivery schedule to see significant results.
SEO Architecture: Building a Solid Foundation
Content Management System (CMS)
Ensure your CMS is SEO-friendly and allows for easy optimization of meta tags, URLs, and content structure.
SEO Publishing
Implement a streamlined process for publishing SEO-optimized content, including:
- Proper heading structure (H1, H2, H3)
- Internal linking
- Image optimization
- Schema markup
Page Types
Develop various page types to target different stages of the customer journey:
- Landing pages
- Blog posts
- Product pages
- Category pages
- FAQ pages
SEO Authority: Boosting Credibility and Trust
Third-Party Validation
Increase your website’s authority through:
- High-quality backlinks
- Guest posting on reputable sites
- Industry partnerships and collaborations
Holistic Marketing Integration
While not directly impacting SEO, a holistic marketing approach can significantly enhance your brand’s overall online presence:
- Social media marketing
- Email marketing
- Influencer partnerships
- PR initiatives
Key Performance Indicators (KPIs)
Google Analytics Metrics
Focus on these crucial metrics to measure SEO success:
- GSC
- Organic traffic
- Google Analytics
- Referral traffic
- Direct traffic
- Conversions, Leads and Sales Revenue
- Mutli-Channel Attribution
Attribution and Cross-Channel Key Events
Implement multi-touch attribution models to understand the full customer journey and the impact of SEO on other marketing channels.
Content Amplification
To maximize the reach of your content, republish on popular social media platforms:
- X (formerly Twitter)
Marketing Setup: Essential Tools and Integrations
- Google Search Console (GSC): Monitor your site’s performance in Google search results.
- Bing Webmaster Tools: Optimize for Microsoft’s search engine.
- SEO Tool Suite: Invest in comprehensive SEO software for in-depth analysis and reporting.
- Keyword Research Tool: Identify and track high-potential keywords.
- SERP Reports: Monitor your rankings and competitors’ positions.
- Google Analytics: Set up enhanced reporting:
- Define key events
- Enable AI-driven insights
- Implement multi-funnel attribution
- Google Ads Integration: Align your paid and organic search strategies for maximum impact.
By following this comprehensive SEO strategy, you’ll be well-positioned to achieve your organic search goals and drive significant business growth. Remember, SEO is an ongoing process that requires constant monitoring, analysis, and adaptation to stay ahead in the ever-evolving digital landscape.
