Who really is a Top SEO Expert in 2025?

What we looked for in a true SEO Expert

SEO Experts are people who combine deep expertise, transparency and help the community, and a commitment to dispelling SEO myths-are most similar to the above experts and active, helpful contributors on X. While some use their real names and others post anonymously, you’ll find their advice in high-engagement threads, case studies, and technical discussions. For the most advanced insights, also explore related communities and follow these experts on platforms like X and Reddit.

Excluding Future SEO engineers

We avoided SEO experts who are researching “what SEO could be”: simply because they have no actual input on what Google is or will do. Future SEO is too difficult to measure and the truth is that behind most of them, lies an almost fictitious and “imagineered SEO” that simply doesnt exist.

Consensus in future engineering is dangerous. Google doesn’t run a popularity content on what features it will or wont adopt.  I’ve seen too many people grab patents that Google have purchased and turned them into “this is how Google works”. A great example is information gain. It sounds highly noble. It sounds like what you’d expect if a CMO or Product Manager described the best Google. But its not the best Google – its just an example of word smithing. The fact is – if google applied information gain to search results, they’d be all over the place. Simply have more content or stuffing it with more ideas <> accuracy or helpfulness. Every site and organization and individual has a right to publish an FAQ or a blog explaining something. Rushing to have more points doesn’t make it better. Neither does freshness. There’s another unwritten rule that I’ve never subscribed to that says fresh = better. That something 3 years old is out of date. This is simply not only a bad and dangerous concept – but sites would be a constant editing battle to have the latest LastMod Date or … just have their CMS update it every hour.
 
But more importantly: Its not how Google works

Top SEO Influencer List

Our previous top list of SEO Influencers on Twitter (X) lists the most followed experts by Expertise.

The current list of SEO Experts on X (twitter) experts for 2025

Top SEO Experts on Reddit
Name/Handle Handle Company
AJ Ghergich @SEO @Botify
Carrie Rose @CarrieRosePR
DavidGQuaid @DavidGQuaid
@Primarypostion
Mike King @iPullRank
@iPullRankAgency
Glenn Gabe @glenngabe
Barry Schwartz @rustybrick SE Roundtable
Shaun Anderson @hobo_web @hobo_web
Mordy Oberstein @MordyOberstein
@Unify_Branding
Gaghan Gotra @gaganghotra_
Cindy Krum @Suzzicks @MobileMoxie

We’ve included the handles so that you can follow the best SEO experts across Reddit, X and YouTube. Look out for other “Top SEOs” to follow in the SEO industry, such as “Top SEO Agencies and Experts in NYC” on LinkedIn.

Read more at Top SEO Posts, Discussions and Forums on Reddit and Linkedin

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