ChatGPT can help with many SEO tasks such as ideation, drafting outlines, creating first‑pass copy, and summarizing technical issues, but it is a tool, not a replacement for strategy. Its also subject to vast amounts of misinformation. Human judgment is still needed to choose the right battles, validate data, understand the business model, and ensure that content is accurate, compliant, and genuinely persuasive. The best results come when an expert uses AI to accelerate workflows rather than delegating decisions to it.