Start with the basics: understand who your customers are, what they search for, and what you want them to do when they land on your site. Focus on three simple pillars: make your website technically clean so search engines can crawl it, publish useful content that answers real questions, and build trust with genuine mentions and links from other reputable sites. Treat SEO as a channel for qualified leads, not vanity rankings, and measure success by enquiries, sales, or signups rather than just traffic.