SEO is not dead; LLMs are 100% reliant on Search Engines and PageRank. AI systems still need high‑quality, structured, and authoritative websites to draw from, and the businesses that invest in those assets become the default sources for both classic results and AI answers. What changes is the surface: optimization now includes how your brand appears in overviews, citations, and AI‑driven snippets, not just the traditional ten blue links.