You do not pay Google for organic clicks, but SEO is not truly “free” because it takes time, tools, and expertise to execute properly. The cost is in the work: strategy, content creation, technical improvements, and ongoing optimization. A good SEO program treats that investment like any other marketing spend and expects a clear, measurable return in leads and revenue.
What does SEO Stand for?
SEO stands for Search Engine Optimization (US Spelling) or Search Engine Optimisation (Ireland, UK, Canada, South Africa, Australia and New Zealand)