SEO Agency NYC

We started out providing SEO consulting services in 2004, when we registered PrimaryPosition.com. Since then, we’ve worked on over 200 projects and written extensively about Search Engine Optimization on Quora and Reddit. 

One of the main challenges we’ve come across when helping companies turn search engines into traffic channels that create sales, growth and scale are the abundant myths that people carry about search marketing. Typically, these myths that people pickup (or sometimes invent) hold businesses back from the largest traffic source on the planet today. Either people don’t want to believe it or believe its too good to be true. In that time, since 2004, Google has gone to become the number one Search Engine on the planet, raking in revenues of up to $160 billion (way higher than Facebook, twitter, Instagram combined.

Ever wondered how a Search Engine works or performs a search so quickly? Primary Position’s founder, David Quaid, wrote this featured article on Quora – How exactly does a search engine like Google work?

SEO as a term lacks a widely accepted definition and people new to SEO still consider it to be a mainly on-site process. This couldn’t be further from the truth. SEO is about developing Authority, understanding Relevance and developing good quality content. Content is key but content needs to establish authority and it cannot do so simply on style and flair.

Why PrimaryPosition?

We’ve sold many different products and services and we’ve never used any other form of marketing and we have a deep understanding of search, search visibility, usability, trust and online networking. We give talks and presentations on the highly complex aspects of SEO and networking on the web to the very simple and basic points of content development and structure.

What can we do for you?

If your business is aimed at building traffic from the web and organic traffic is important to you, then SEO should really drive your website’s architecture. There is little point in planning a website around a brand, aesthetics or anything else if at the end of the day you are hoping to build traffic from Search Engines.

What are the wrong things to do?

We’ve seen this time and time again – there are some real repeat offenders in this category. Most businesses adopt a “build it, they will come approach” and this is typically supported by the brand manager, PR manager and the web designer. Too often, business owners adopt a store mentality when building a website and the people around them adopt a belief in the brand mentality. None of these beliefs have any foundation in an online world and there are no factors that search engines can use to help them gain authority. 99% of websites are build from a home page perspective and laid out like a brochure and both marketing managers and CEO’s alike believe that people will trapse through their site and somehow their awesome over branded content will bring the masses in. After a month or two of heartbreaking failure, they will start to Google SEO or SEO Consulting or SEO Agencies and being a path of reconciling the outcome they want with the reality of how digital marketing works.

What do we provide as part of our SEO consulting?

We’ve seen this time and time again – there are some real repeat offenders in this category. Most businesses adopt a “build it, they will come approach” and this is typically supported by the brand manager, PR manager and the web designer. Too often, business owners adopt a store mentality when building a website and the people around them adopt a belief in the brand mentality. None of these beliefs have any foundation in an online world and there are no factors that search engines can use to help them gain authority. 99% of websites are build from a home page perspective and laid out like a brochure and both marketing managers and CEO’s alike believe that people will trapse through their site and somehow their awesome over branded content will bring the masses in. 

After a month or two of heartbreaking failure, they will start to Google SEO or SEO Consulting or SEO Agencies and being a path of reconciling the outcome they want with the reality of how digital marketing works.

Keyword Research: 

  • What are the different phrases people search for?
  • Where is the volumes
  • What related phrases do we need content for?
  • How do we match content to search phrases?

Domain Analysis: 

  • How many domains and what should you name them or buy?
  • Protect your brand by securing cheap domains
  • Trademarking domain names to protect copycats from infringing on brands you build
  • Using ancillary domains to build new traffic channels, educate and impact search behaviors

Geographical Targets: 

  • Using the correct ccTLD domains to target specific countries and languages
  • People in Europe, for example, might prefer to buy from a .fr or .co.uk than a .com or .net
  • Building translated content strategies

YouTube:

  • Youtube is the second biggest search engine in the world
  • We love building YouTube channels that become self driving traffic generators
  • You can still dominate your industry on YouTube

Content Structure and Architecture: 

  • How your site is built and laid out will affect how Google indexes and ranks you
  • Most users will NOT start their journey on your home page
  • The second biggest driver in SEO is how your site is architected, not what it says

Profile Development & Reputation Management

  • What does the internet say about you? 
  • How do you manage this? 
  • What happens when you type in your company name, your brand name, your services and even your name?
  • The average PR agency is just not equipped with the depth and breadth of complexities around brand and reputation management online