We started out providing SEO consulting services in 2004, when we registered PrimaryPosition.com. Since then, we’ve worked on over 200 projects and written extensively about Search Engine Optimization on Quora and Reddit.
One of the main challenges we’ve come across when helping companies turn search engines into traffic channels that create sales, growth and scale are the abundant myths that people carry about search marketing. Typically, these myths that people pickup (or sometimes invent) hold businesses back from the largest traffic source on the planet today. Either people don’t want to believe it or believe its too good to be true. In that time, since 2004, Google has gone to become the number one Search Engine on the planet, raking in revenues of up to $160 billion (way higher than Facebook, twitter, Instagram combined.
Ever wondered how a Search Engine works or performs a search so quickly? Primary Position’s founder, David Quaid, wrote this featured article on Quora – How exactly does a search engine like Google work?
SEO as a term lacks a widely accepted definition and people new to SEO still consider it to be a mainly on-site process. This couldn’t be further from the truth. SEO is about developing Authority, understanding Relevance and developing good quality content. Content is key but content needs to establish authority and it cannot do so simply on style and flair.
We’ve seen this time and time again – there are some real repeat offenders in this category. Most businesses adopt a “build it, they will come approach” and this is typically supported by the brand manager, PR manager and the web designer. Too often, business owners adopt a store mentality when building a website and the people around them adopt a belief in the brand mentality. None of these beliefs have any foundation in an online world and there are no factors that search engines can use to help them gain authority. 99% of websites are build from a home page perspective and laid out like a brochure and both marketing managers and CEO’s alike believe that people will trapse through their site and somehow their awesome over branded content will bring the masses in.
After a month or two of heartbreaking failure, they will start to Google SEO or SEO Consulting or SEO Agencies and being a path of reconciling the outcome they want with the reality of how digital marketing works.
Content Structure and Architecture:
Profile Development & Reputation Management