SEO Copywriter
SEO copywriters produce various types of content and their primary goal is to craft original, engaging content that is optimized for search engines and appeals to the target audience.
- Website copy
- Product descriptions
- Landing pages
- Social media content
- Sales and promotional copy
- Call-to-action (CTA) buttons
- Advertising material
SEO Roles
SEO Manager
The SEO Manager oversees the overall SEO strategy for a company. Their responsibilities include:
- Developing comprehensive SEO strategies aligned with business goals
- Coordinating with content creators, web developers, and digital marketing teams
- Monitoring SEO performance and managing budgets
- Staying updated on industry trends and best practices
SEO Specialist
SEO Specialists handle the day-to-day implementation of SEO strategies. Their duties involve:
- Conducting keyword research and optimization
- Performing on-page and off-page SEO tasks
- Analyzing website performance using tools like Google Analytics
- Collaborating with content teams to create SEO-friendly content
Technical SEO Specialist
These professionals focus on the technical aspects of SEO, including:
- Conducting SEO site audits to identify and fix technical issues
- Implementing structured data and optimizing URLs
- Enhancing site speed and mobile compatibility
- Providing technical recommendations to web developers
Specific day-to-day Functions
- Checking errors in Google Search Console
- 404 and 301 Redirect Errors
- Fix Broken Links and images
- Check Schema and Rich Data
Link Building Specialist
Link Builders concentrate on improving a website’s authority through quality backlinks. Their responsibilities include:
- Identifying opportunities for acquiring backlinks from reputable websites
- Developing relationships with webmasters and influencers
- Promoting content to gain natural backlinks
- Analyzing competitors’ link profiles
SEO Analyst
SEO Analysts focus on data analysis to measure and improve SEO strategies. Their tasks include:
- Collecting and analyzing SEO performance data
- Creating reports and dashboards for stakeholders
- Conducting competitive analysis
- Forecasting SEO trends and opportunities
Local SEO Specialist
These specialists optimize websites for local searches. Their duties involve:
- Managing local citations and Google My Business profiles
- Ensuring consistent NAP (Name, Address, Phone Number) data across platforms
- Optimizing for local keywords and search intent
By understanding these roles, businesses can build comprehensive SEO teams to improve their online visibility and search engine rankings
