SEO Agency NYC

What is Google Ads (PPC)?

Google Ads is an advertising platform provided by Google and runs on the Google search platform and is one of the worlds largest advertising platforms by size and revenue. Google Ads (formerly known as Google AdWords or just “AdWords”) is also known informally as “PPC”. Microsoft has a similar platform (and is somewhat directly compatible – you can import Google Ads campaigns into Microsoft from the Microsoft Ads platform).