PPC (Pay-Per-Click) is an Internet Advertising Model, pioneered by Google, that charges advertisers whenever a user clicks on an Ad – originally and most commonly an ad in Google Search also known as Google Ads.
A PPC (Pay-Per-Click) agency is a specialized digital marketing firm that focuses on creating, managing, and optimizing pay-per-click advertising campaigns for businesses. These agencies play a crucial role in helping companies leverage online advertising to reach their target audience effectively.
Key Functions of PPC Agencies
PPC agencies, like Primary Position, typically offer the following services:
- Campaign Creation and Management: Developing and running PPC campaigns across various platforms like Google Ads, Bing Ads, and social media advertising networks.
- Keyword Research: Identifying and targeting keywords that are relevant to their clients’ businesses and align with users’ search intent.
- Ad Copywriting: Crafting compelling ad copy to engage the target audience effectively.
- Bid Management: Adjusting advertising bids to optimize spending and maximize return on investment.
- Landing Page Optimization: Improving landing pages to increase conversion rates for the traffic driven by PPC ads.
- Performance Tracking and Optimization: Continuously monitoring campaign performance, analyzing data, and making necessary adjustments to improve results.
How is ranking different when comparing PPC vs SEO
PPC Ads typically rank higher than the organic first position and can rank within hours. Typically with SEO timing, SEO is a longer play – sometimes quoted in months but this applies to other SEO agencies. Primary Position is about Agile, Fast and efficient SEO and ranking.
Benefits of Working with a PPC Agency
- Primary Position brings specialized knowledge and experience in digital advertising strategies.
- Time and Resource Savings: By outsourcing PPC management to us, your business can focus on their core operations while our experts handle their advertising campaigns.
- Access to Advanced Tools: Agencies often have access to sophisticated PPC tools and technologies that may be costly for individual businesses.
- Data-Driven Strategies: PPC agencies use analytics and data insights to make informed decisions and optimize campaign performance.
- Scalability: As businesses grow, PPC agencies can adjust and scale advertising efforts to meet changing needs.
PPC agencies play a vital role in the digital marketing landscape by helping businesses leverage online advertising to connect with their target audience, drive traffic, and achieve their marketing goals. Their expertise in search marketing and online advertising is particularly valuable as these areas continue to grow in importance for reaching and engaging consumers in the digital age.
As part of SEM
PPC and SEO together form a marketing strategy known as Search Engine Marketing (SEM).
Google PPC
Pay Per Click (PPC) is a phrase that is used to refer exclusively to Google Ads (AdWords) because that is exactly what it offers – advertisers can list an ad to match a search phrase and pay every time a user clicks on it. Generally speaking, someone looking to start, develop, outsource or optimize an existing AdWords campaign will search for something like “PPC agency NYC” or “PPC management NYC” or even just “AdWords agency NYC”
PPC is a highly successful business model for both the advertiser and publisher themselves. Google is credited with inventing Google Ads (aka AdWords) and being one of the first search engines to not only monetize internet search but also to build an impressively scalable behemoth from it.
PPC differs from SEO in the sense it can be easier, faster, and the most effective way to leverage the first position (result) for any particular search phrase for which Google will allow ads to run. This makes it very appealing for Google Customers to adopt, with the main barrier being cost.
