Primary Position is a premier SEO agency that specializes in delivering high-value, measurable results for B2B technology and SaaS companies. Our services go beyond simple keyword rankings to focus on genuine business growth, targeting qualified leads and improving your bottom line. We act as a strategic partner, not just a service provider, by leveraging our deep technical expertise and industry knowledge to create a holistic digital marketing strategy.
Search Engine Optimization (SEO)
Our core service is an SEO strategy designed to make your business a leader in your industry. We don’t just optimize for search engines; we optimize for your customers. Our approach is comprehensive and includes:
- Technical SEO: We start with a deep dive into your website’s technical health, ensuring it is fast, secure, and easily crawlable by search engines. This foundational work includes optimizing site structure, improving page speed, and resolving any technical issues that could hinder your ranking potential.
- On-Page & Off-Page SEO: We meticulously optimize your website content and structure to align with user intent and search algorithms. This is complemented by an off-page strategy focused on building a strong, authoritative backlink profile from high-quality, relevant sources.
- Content Strategy: We develop a targeted content plan that positions your brand as a thought leader. This includes creating valuable blog posts, white papers, and other resources that answer your audience’s most pressing questions, attract organic traffic, and nurture leads.
Paid Search Management (PPC)
We offer expert management of paid advertising campaigns on platforms like Google and Bing. Our PPC services are designed to maximize your return on ad spend (ROAS) by creating campaigns that are highly targeted and efficient. We ensure your paid and organic efforts work together to dominate search results and capture both immediate and long-term customer attention.
Comprehensive Digital Strategy
At Primary Position, we believe that effective marketing is an integrated effort. Our digital strategy services connect all of your online channels to create a unified and powerful brand presence. This includes:
- Content Marketing: We create and distribute strategic content across all platforms to build brand authority and engage your audience at every stage of the funnel.
- Online Reputation Management: We proactively monitor and manage your brand’s digital reputation, ensuring a positive image across search results and social media.
- Social Media Marketing: We develop targeted social media strategies that not only build brand awareness but also drive traffic and generate qualified leads from platforms relevant to your B2B audience.