Crowning the King of AEO – Rules of Ascension: the crowning competition requirements The title King of AEO is open to one person: the sitting King of SEO. These are the rules of ascension, and the reason each one holds. The Rules of the Game and the Coronation are owned
Why FEECAAL Beats E-E-A-T Every Single Time For years, the SEO industry turned itself into a corporate compliance department. The mandate was simple: chase E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). The result? An internet filled with sterile, soulless content that reads like it was written by an insurance claims adjuster and
I’m so excited to be in Thailand for the 2026 LLM Mastery event organized by Jabez Reubens and his team of intrepid organizers, experts and a host of speakers. Search has changed shape. People still type queries into Google, but more of them are asking ChatGPT, Claude, Perplexity and Google’s
The map pack is the result that matters Most legal searches are local, and on a local query the three map results take the majority of the clicks. A person typing “car accident lawyer” into their phone is not comparing ten blue links. They are looking at three firms with
Why I built a video store for SEO There is more good SEO content being made right now than at any point in the last twenty years, and it has never been harder to find. YouTube’s algorithm feeds you the loudest channel, not the best one. Podcast apps bury the
If you’ve spent any time in SEO circles since 2022, you’ve been told to “improve your EEAT” and warned that your site is “YMYL.” I think most of that advice is noise, and I’ve been saying so loudly enough that people now send me the arguments before I’ve made them.
Most people treat domain names as a branding exercise. Buy something memorable, slap a logo on it, and hope Google notices. That works sometimes. It also leaves a lot of money on the table. I’ve owned far more domains than I’ve sold. I’ve also sold a few and currently hold
The wave of “Google is punishing AI content” posts is misreading what’s actually happening. What people are seeing right now is Scaled Content Abuse enforcement, and that policy has nothing to do with whether a machine or a person wrote the words. I made a video walking through this, because
Google Search Console deletes your performance data after 16 months, and nothing you do in the GSC interface can stop it. Every month, the oldest month of clicks, impressions and queries quietly drops off the end of the window, and with it goes your ability to do a real year-over-year
