Blog Posts

Get the latest SEO tips, trends, and strategies from NYC’s leading experts — all to boost your online growth.
Latest Posts

Putting EEAT in perspective with YMYL

If you’ve spent any time in SEO circles since 2022, you’ve been told to “improve your EEAT” and warned that your site is “YMYL.” I think most of that advice is noise, and I’ve been saying so loudly enough that people now send me the arguments before I’ve made them.

Domaining as a Business within SEO and GEO

Most people treat domain names as a branding exercise. Buy something memorable, slap a logo on it, and hope Google notices. That works sometimes. It also leaves a lot of money on the table. I’ve owned far more domains than I’ve sold. I’ve also sold a few and currently hold

Google Isn’t Penalizing AI Content. It’s Penalizing Scaled Content Abuse.

The wave of “Google is punishing AI content” posts is misreading what’s actually happening. What people are seeing right now is Scaled Content Abuse enforcement, and that policy has nothing to do with whether a machine or a person wrote the words. I made a video walking through this, because

Backup your GSC and view it from our free SEO Data Warehouse App

Google Search Console deletes your performance data after 16 months, and nothing you do in the GSC interface can stop it. Every month, the oldest month of clicks, impressions and queries quietly drops off the end of the window, and with it goes your ability to do a real year-over-year

FEECAAL in SEO

What is FEECAAL? The new Standard for EEAT in SEO

What is FEECAAL? Feecaal is a new standard being proposed by industry expert, educator, podcaster and performance SEO marketer, David G Quaid – to update the narrow, silly EEAT framework. Is it an official standard? Right now, FEECAAL is being discussed by peers about how comprehensive it is and how

Press Release Strategies for SEO

Example of SEO Company Press Release An effective SEO company press release avoids leading with the brand. Instead of “ABC SEO Agency Launches New Service,” it might read “Schema Markup Improves Rankings for WordPress Sites, New Research Shows.” The body shares original data or a clear insight, includes a relevant