What Query Fan-Out Actually Is At a conceptual level, query fan‑out is a retrieval strategy where one user query is transformed into a set of sub‑queries that explore different facets of the task. An AI search system might: Derive clarifying variants (“technical seo audit process” → “technical seo checklist,” “log
SEO Is the Original Marketing Engineer Before anyone coined the term “marketing engineer,” SEO practitioners were already doing the job. They were writing code and content in the same afternoon. They were reading server logs and rewriting copy. They were building link acquisition systems, debugging crawl errors, analysing data, and
Step 1: Stop Taking EEAT Literally Somewhere along the way, the SEO industry decided that EEAT was a thing you do to a page. Add an author bio. Sprinkle in some credentials. Mention your fifteen years of experience in the opening paragraph. Slap a trust badge in the footer and
What makes you searchable in AI? Here’s what my own data tells me. II’ve spent a lot of time thinking about what makes a brand show up in AI-generated answers. And recently I turned that lens on myself. Here’s what I found. The mechanics aren’t mysterious LLMs cite sources that
Fixing your sitemap isn’t SEO. It’s plumbing. TechSEO keeps the lights on. It doesn’t grow your traffic. Here’s why that distinction matters — and why conflating the two is costing you. There’s a category error that quietly runs through a lot of SEO conversations, agency proposals, and monthly reports. It
How SEO Philosophy became fragmented and broken A field guide to the seven factions responsible for the worst takes in digital marketing — and why your traffic disappeared while they were arguing. An editorial opinion · Est. reading time: 7 minutes of mounting irritation Somewhere between 2020 and now, something
Something strange showed up in our data recently, and we haven’t been able to stop thinking about it. One of our test domains pulls in about 100 Bing clicks a month. Pretty unremarkable by any traditional SEO standard. But when we looked at AI citation data, that same domain had
If you’ve landed on this page because someone sold you an “EEAT checker” — or because you’re thinking about buying one — I want to save you some money and a lot of wasted time. EEAT checkers don’t work. Not because of a technical flaw. Because the thing they claim
An Epic new report from Microsoft Clarity and Bing. The Share of Authority report in Microsoft Clarity is built from AI citations data that Bing and related Microsoft AI experiences generate when they use your pages as sources in grounded answers. What Share of Authority “is” It is a metric that shows
