Why plugin “SEO scores” are nonsense Most plugin or SaaS “SEO scores” are just glorified checklists: They test whether your keyword is in the slug, title, H1, intro, headings, body, alt text, and whether you wrote enough words. They might add a bit of sentiment (“positive term in title”) and
E‑E‑A‑T is not something you “add” to a page. It’s a reviewer concept and a sanity check Google uses so humans can talk about “is this real, is this safe, is this useful?” If you’re trying to optimize for EEAT as if it’s a ranking factor, you’re already in the
A perennial conundrum echoes across the digital amphitheaters of SEO discourse—from the sprawling threads of Reddit to the focused exchanges of professional forums: How, precisely, does one fabricate or astro-turf the metric known as Domain Authority (DA)? The Primitive Assumption: Backlinks as the Sole Determinant The initial, and perhaps
What is an exact match domain? An exact match domain is a domain name that matches a target keyword or query phrase as closely as possible. Examples: plumberlosangeles.com personalinjurylawyernyc.com bestcoffeesubscription.com Instead of a purely branded name, the domain itself states the service and often the location. That simple alignment is
Pay per click (PPC) advertising should not be a guessing game or a “set and forget” channel. Done properly, it becomes an accountable, data-driven engine that turns budget into qualified leads and revenue. This is how Primary Position approaches PPC for ambitious brands. What A PPC Agency Should Actually Do
Running Local Services Ads well is one of the fastest ways a local service business can turn “searches” into booked jobs. This is how PrimaryPosition.com would tell you to approach it. What Local Services Ads actually are Local Services Ads (LSAs) are pay-per-lead placements that show at the very top
Agency marketing, when done well, is about acting like a strategic revenue partner—not a “traffic vendor.” Here is how Primary Position would frame it as advice. Define your position clearly Specialize in something people actually care about: AI SEO, GEO strategy, startup SEO, or another niche where stakes are high
SEO is a story of two halves: PageRank and Mythology There are a lot of myths about SEO, some have been around forever. The infamous “duplicate content myth”, still abounds, and nobody understands why. But it does. The funny thing about these myths is that the people who share them
Google quality raters do not rate the content that Google indexes in any exhaustive or direct way, and their ratings are not used as a signal attached to your specific pages. They don’t review all (or even most) indexed content. They don’t directly change where your site ranks. They are
What does this Christmas SEO PodCast help you to learn? How AI tools like ChatGPT and Perplexity actually rely on search engines The rise of AI SEO tools and why many are just content scaling platforms ⚠️ How misinformation around AI search is targeting CMOs and executives Why backlinks still
