What is an SEO Consultant?
In SEO, a consultant, often abbreviated to “An SEO”, is someone who provides bespoke SEO Marketing strategies to help their clients gain ground in Google organic search, grow their web traffic, and subsequently increase their web leads and revenue. A good SEO consultant should be an expert at understanding how Google crawls, indexes, and ranks websites, and be proficient in using SEO tools like Search Console, Analytics, and Search Engine Rank Reporting tools.
How do you select an SEO Consultant?
We have a guide on how to hire an SEO expert, prompted by some background reading from our answers in Reddit, Quora, and other forums about how to pick the best/right SEO Consultant for your marketing strategy.
What does an SEO consultant do?
An SEO is someone who follows best practices, advice and webmaster guidelines from search engines like Google, Bing, Yahoo, and others to help a website grow its search engine visibility (SERP) and eventually its search engine traffic, leads and sales. SEO Consultants also design and produce SEO Reports.
SEO is about managing authority to relevance (i.e. the content on your site). To do this, SEO is typically broken into 3 main areas:
On-site SEO is about managing incoming (earned authority) from other sites, with tasks like
- Optimizes web pages for relevant keywords and search terms
- Ensures page titles, and header tags are informative and relevant
- Improves website structure and internal linking for better crawlability by search engines
- Creates high-quality, informative content that users are searching for
- Manages incoming authority and maps it to relevant pages
- Builds visibility and usability through the site footer
Off-page Optimization – SEO Consultant
- Grows backlinks from high-authority websites to increase a website’s credibility and ranking.
- Manages a website’s online reputation through brand monitoring and engagement.
- Analyzes competitor strategies and implements improvements based on findings.
- Google My Business and Google Local
- Reviews and Citations
- Engages and compliments PR and PR strategies
Technical SEO
- Identifies and fixes technical issues that can hinder search engine crawling and indexing.
- Optimizes websites for speed, security, and mobile-friendliness.
- Build and Manage Data
- Schema
- Web Elements
- Javascript
- Design, Test, and deploy Forms and Data collection
- Integration with other data and marketing applications
- Tag Management for Tags like
- Google Tag Manager
- Google Analytics (GA4)
- Bing and Microsoft Ads
- Clarity and Hotjar
An SEO Consultant wears many hats and plays a crucial role in a website’s digital marketing success. Their efforts can significantly increase organic traffic, improve brand awareness, and ultimately generate leads or sales for a business.
