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The most important elements are usually Rank Positions Gained Rank Positions Lost KW Distribution Overall Position Overall Visibility Traffic Reverse Engineering Leads Generated by Page Ourr Leading SEO KPIs Keyword position growth Visibility growth (SEMrush) Impression Growth Keyword breadth SERP Report KPIs Most SERP Reports from companies like Moz, Ahrefs,

The digital marketing world is undergoing a seismic shift—a phenomenon many are calling “The Great Decoupling” in SEO. This transformation, driven by the rapid adoption of AI-powered search features like Google’s AI Overviews (AIO), is fundamentally altering how users interact with search engines and, more importantly, how traffic flows to