Here’s a draft blog post written in a first‑person “agency voice” you can publish and then adapt to your tone. GEO vs SEO: How We Actually Optimize for Generative Engines in 2026 If you work in search, you’ve probably noticed something: your traffic reports still say “organic search,” but your
Pay per click (PPC) advertising should never be a guessing game or a “set and forget” channel. Done properly, it becomes an accountable, data-driven engine that turns budget into qualified leads and revenue. Here’s how Primary Position approaches PPC for ambitious brands. What A PPC Agency Should Do A good
“Good Content” as Marketing Advice suck! Every so often, SEO advice circles back to the same empty platitude: “Just write good content.” It’s the answer you’ll hear in every beginner’s Facebook group, LinkedIn thread, and Google’s own PR fluff. If you believed this mantra, you’d assume the only thing between
Query Fan Out Definition The Query Fan-Out (or QFO) is the technique Google uses in AI Overviews and AI Mode (and conceptually similar to what other AI search/answer systems do) to answer a single search query by automatically generating and running several related sub-queries behind the scenes, then synthesizing the
SEO Is the Original Marketing Engineer Before anyone coined the term “marketing engineer,” SEO practitioners were already doing the job. They were writing code and content in the same afternoon. They were reading server logs and rewriting copy. They were building link acquisition systems, debugging crawl errors, analysing data, and
Step 1: Stop Taking EEAT Literally Somewhere along the way, the SEO industry decided that EEAT was a thing you do to a page. Add an author bio. Sprinkle in some credentials. Mention your fifteen years of experience in the opening paragraph. Slap a trust badge in the footer and
What makes you searchable in AI? Here’s what my own data tells me. II’ve spent a lot of time thinking about what makes a brand show up in AI-generated answers. And recently I turned that lens on myself. Here’s what I found. The mechanics aren’t mysterious LLMs cite sources that
Fixing your sitemap isn’t SEO. It’s plumbing. TechSEO keeps the lights on. It doesn’t grow your traffic. Here’s why that distinction matters — and why conflating the two is costing you. There’s a category error that quietly runs through a lot of SEO conversations, agency proposals, and monthly reports. It
How SEO Philosophy became fragmented and broken A field guide to the seven factions responsible for the worst takes in digital marketing — and why your traffic disappeared while they were arguing. An editorial opinion · Est. reading time: 7 minutes of mounting irritation Somewhere between 2020 and now, something
Something strange showed up in our data recently, and we haven’t been able to stop thinking about it. One of our test domains pulls in about 100 Bing clicks a month. Pretty unremarkable by any traditional SEO standard. But when we looked at AI citation data, that same domain had
