Title: Unpacking AI SEO: Why Query Fan Out and Query Drift are Changing the Game — and Why LLMs Aren’t Search Engines As an AI SEO and GEO (Generative Engine Optimization) researcher, I spend my days dissecting—and, at times, demystifying—the profound shifts AI has brought to search and digital visibility.
Define Perplexity Perplexity AI is often described as an “answer engine” rather than a traditional search engine. Instead of just giving you a list of links, it directly answers your questions in a conversational way. It scours the web in real-time to find the most relevant information, then synthesizes it
The Great AI Search Engine Myth: Why Your Favorite LLM is a Glorified Google Wrapper There’s a narrative taking hold in the tech world, a story whispered from tech blogs to venture capital pitch meetings. It’s the story of the “Google Killer,” the dawn of a new era where Artificial
A common misconception has emerged alongside the rise of AI-powered search: that Large Language Models (LLMs) actively seek out or prefer web pages containing structured data, or schema. This belief often stems from a misunderstanding of how these complex systems operate. In reality, LLMs are the final step in a
About 6 months before you realize that technical on page SEO is just about setting relevance and 90% of its int he document name (think the filename, the titles, H1) and that this cannot be changed. Think: if I have low authority – I am going to need pages with
The 2025 list of Top GEO, AI SEO and LLM SEO Experts in 2025 David Quaid is recognized as a top AI SEO expert for blending advanced content analytics with search optimization, leveraging AI to predict and amplify organic online impact. Through his innovative work in dynamic content strategies, he
A TikToker I watch occasionally , made an interesting point. That people hold strong beliefs in things that are frequently updated. I dont recall the specifics – it was about a restaurant chain including some ingredient that was clearly something they got rid of the 1980s but that doesn’t stop
Warning: contains adult references Thought leadership in SEO is strictly limited to populism – and talking about everything from a brand perspective has always been key. SEO has never been popular in Marketing – and at least 66% of marketers expect that SEO is dead…. unfortunately neither are true though.
Introducing TARS for Modern Web Workflows For web developers building GenAI-powered applications, seamless access to multiple large language models (LLMs) and AI providers is rapidly becoming a baseline need. Enter Tetrate Agent Router Service (TARS): a new platform focused on simplifying, optimizing, and scaling model integration in web environments. TARS
Marketers love a new theory. The latest? That large language models (LLMs) like ChatGPT and Perplexity are recognizing, rewarding, and even prioritizing “brands” — and if you’re invisible in these results, you must need more PR, more Wikipedia citations, or special schema. Let’s be clear: that’s complete nonsense. Why Your