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Get the latest SEO tips, trends, and strategies from NYC’s leading experts — all to boost your online growth.
Latest Posts

Who really is a Top SEO Expert in 2025?

What we looked for in a true SEO Expert SEO Experts are people who combine deep expertise, transparency and help the community, and a commitment to dispelling SEO myths-are most similar to the above experts and active, helpful contributors on X. While some use their real names and others post

SEMRush add a ChatGPT Search Engine Rank Report

ChatGPT SERP Report in SEMrush: A New Era for Search Position Tracking The integration of ChatGPT as a search engine (aka AI Search) within SEMrush’s position tracking marks a pivotal moment for digital marketers and SEOs. As generative AI reshapes how users search for and interact with information, SEMrush’s new

Google E-E-A-T Score

Google doesnt “check” for E-E-A-T – there is no score. Learn Critical Thinking and Google EEAT.

Google E-E-A-T Checklist

Google E-E-A-T isn’t a checklist. Read more about using Critical thinking and Google EEAT. SEO is not a checklist

What is an SEO Strategy Position in Marketing?

The SEO Strategy position is a senior-level role responsible for overseeing and executing an organization’s search engine optimization (SEO) strategy to improve online visibility, drive organic traffic, and ultimately support business growth. This position requires a mix of technical expertise, strategic thinking, leadership, and marketing acumen. Key Responsibilities of SEO

QR Codes and SEO: At the Crossroads of Digital and Physical Intersection

QR codes and SEO are increasingly intertwined, especially in a dynamic city like New York. The combination of these technologies allows businesses to bridge offline and online marketing, improve local visibility, and engage diverse audiences. Here’s how QR codes can enhance SEO strategies in NYC: 1. Boosting Local SEO with

Google Updates its message on EEAT Guidelines (again)

Google’s recent clarification, as discussed by John Mueller at the Search Central Live NYC event, confirms that EEAT in SEO (Experience, Expertise, Authoritativeness, Trustworthiness) is not something SEOs can directly “add” to their web pages. This is something near and dear to our heart at Primary Position where we’ve been

seo agency performance tracking reports

What SEO Reports does SEMrush provide?

SEMrush is an  popular SEO Business SaaS Tool and provides a wide array of SEO reports designed to help marketers, agencies, and businesses analyze their digital performance and refine their strategies. List of SEO Reports from SEMrush Domain Analytics Report This report offers a comprehensive analysis of your website’s visibility,

Free SEO Audits are useless

Why free SEO audits aren’t Worth the Time to even Read

When on Reddit, I frequently argue that free SEO audits are not worth anything because they lack depth, actionable insights, and strategic value. They are agnostic to the keyword strategy and needs of the organization. To believe in them is to believe in the idea of “Macro-SEO” – that somehow

Reading an SEO Ranking Report

An SEO Ranking Report is not the same as a SERP Report. A SERP report tracks a specific website Search Engine Rank Positions in a single Report. An SEO Ranking report is a report of all the keywords a site currently ranks for and is usually used for competitor analysis.