Running Local Services Ads well is one of the fastest ways a local service business can turn “searches” into booked jobs. This is how PrimaryPosition.com would tell you to approach it. What Local Services Ads actually are Local Services Ads (LSAs) are pay-per-lead placements that show at the very top
Agency marketing, when done well, is about acting like a strategic revenue partner—not a “traffic vendor.” Here is how Primary Position would frame it as advice. Define your position clearly Specialize in something people actually care about: AI SEO, GEO strategy, startup SEO, or another niche where stakes are high
SEO is a story of two halves: PageRank and Mythology There are a lot of myths about SEO, some have been around forever. The infamous “duplicate content myth”, still abounds, and nobody understands why. But it does. The funny thing about these myths is that the people who share them
Google quality raters do not rate the content that Google indexes in any exhaustive or direct way, and their ratings are not used as a signal attached to your specific pages. They don’t review all (or even most) indexed content. They don’t directly change where your site ranks. They are
What does this Christmas SEO PodCast help you to learn? How AI tools like ChatGPT and Perplexity actually rely on search engines The rise of AI SEO tools and why many are just content scaling platforms ⚠️ How misinformation around AI search is targeting CMOs and executives Why backlinks still
Answer: we’re not sure. The claim is that Schema makes you visible. So, we decided to test that. AEO is basically SEO. And AEO’s are desperate to try to change that narrative, using conjecture and hocus pocus, smoke and mirror. Instead, we just did good ol’ SEO
If you want to understand why your site isn’t ranking, you have to stop listening to the “Google Illuminati.” About 20 years ago, the SEO industry split into two distinct camps. You need to understand this history, or you will spend your entire career parroting buzzwords you don’t understand. The
An effective YouTube SEO strategy starts before you ever hit upload: it begins with understanding search intent, planning content around real queries, and then packaging each video so both humans and algorithms immediately “get” what it’s about. When this is done well and repeated consistently, YouTube will not only rank
