Essential SEO KPIs and Metrics for your Business Success

The most important elements are usually

• Rank Positions Gained
• Rank Positions Lost
• KW Distribution
• Overall Position
• Overall Visibility
• Traffic

Reverse Engineering

• Leads Generated by Page

Ourr Leading SEO KPIs

1. Keyword position growth
   1. Visibility growth (SEMrush)
2. Impression Growth
3. Keyword breadth

SERP Report KPIs

Most SERP Reports from companies like Moz, Ahrefs, SEMRush etc list the following and track them daily for 30-90 days and weekly over a 12-month period:

1. Keyword
2. Position
   1. Today
   2. Yesterday
3. Page
4. Keyword Search Volume
5. Keyword Difficulty
6. Estimated Traffic

Main SEO KPIs:

1. Organic clicks/visits
   1. week over week
      1. vs last year
   2. 30 vs 30
      1. 30 vs 30 last year
   3. 90 vs 90
      1. 90 vs 90 last year
2. Leads/Form fills
3. Engaged Users

Important Business SEO Metrics

1. Changes in Search Impressions
2. Branded Search Reports and % make up
   1. Branded vs Non-branded
   2. Branded vs competitor
      1. Share of voice
   3. 7, 28, and 90 days
      1. 12-month comparison of the same
   4. % of total impressions
      1. Changes in Search Impressions

Using RegEx for Brand Reports

You can use RegEx to build brand and brand+generic reports in GSC

Content Performance

1. Content Produced
2. New visits / new content count
3. Content Efficiency
   1. % distribution across posts/[ages
      1. Looking to see if traffic is even across pages vs centered in a few

1. % of content by top page
   1. by Average
2. Number of new items posted in 30 days/quarter
   1. Clicks per new items
3. Time to publish
4. KW distribution (SEMRush does this well)
   1. Number of positions – 1-3
   2. Number of positions – Top 10
   3. Number of positions – Top 20