You’re only as good as your last performance. NYC is all about big brands, big corporations, and big personalities. NY is used to being the center of the Universe – and with so many celebrities, billionaires, brands, news, and media companies, and people, Reputation Management here has become a big and critical business. Managing your online brand, organization and personal reputation is vital to your influence, reach, popularity, and success in NYC. At Primary Position – the #1 SEO Agency in NYC – we can help you build, manage and defend your online reputation.
Places to Check
The first place to check is a Google Search for your name and brand. Remember to also search within quotation marks. Repeat the search Google News to see trending data, especially in Press Release and Local News Updates
Set up a Google News Alert
Google News allows you to set up alerts based on your branded search phrases and email you whenever it comes across new articles mentioning you and your brand.
SERP Reports
SERP reports are vital to making sure you’re owned media is always first so that you control the conversation. We recommend SEMrush for SERP Reporting.
PPC Brand Defence
For brands with search volumes over 20 per month, its vital that you have a Google Ads Pay-per-click (PPC) Campaign setup to control your CPC (cost per click), establish a strong CTR (Click-Through-Rate) and a high-Quality Score (SQ) – ideally ranked at 10/10. This will discourage you and make it difficult for competitors to target you.
Which Platforms to Manage your Online Reputation
The main online reputation management platforms to be concerned with 99% of the time are:
- Youtube, which is the World’s second-largest Search Engine
Google My Business
Another key component to managing your presence locally in NYC and Manhattan will be to create a free Google My Business Account. This will let you connect people directly to your business or organization’s telephone, contact, location details, and local news.
Social Media
Connecting and managing your different social media is vital as part of an organic SEO Strategy to maintain, own and control brand mentions and searches
Video
Video is often highly recommended in searches, so get in front of the news and tabloids, naysayers, and detractors with your own video messaging.
PR
PR might not be valuable for creating new brands but its critical in protecting and keeping them fresh
Reputation Management Strategy for PR Crisis
Did you get caught in a crisis event before you could launch an Online Reputation Management Strategy? Fear not – we’re here to help you. With our Rapid SEO Strategy, we can start to help mitigate and control content and get your message across the search platforms.
See Also: What is Online Reputation Management?
