What does this Christmas SEO PodCast help you to learn? How AI tools like ChatGPT and Perplexity actually rely on search engines The rise of AI SEO tools and why many are just content scaling platforms ⚠️ How misinformation around AI search is targeting CMOs and executives Why backlinks still
Answer: we’re not sure. The claim is that Schema makes you visible. So, we decided to test that. AEO is basically SEO. And AEO’s are desperate to try to change that narrative, using conjecture and hocus pocus, smoke and mirror. Instead, we just did good ol’ SEO
If you want to understand why your site isn’t ranking, you have to stop listening to the “Google Illuminati.” About 20 years ago, the SEO industry split into two distinct camps. You need to understand this history, or you will spend your entire career parroting buzzwords you don’t understand. The
An effective YouTube SEO strategy starts before you ever hit upload: it begins with understanding search intent, planning content around real queries, and then packaging each video so both humans and algorithms immediately “get” what it’s about. When this is done well and repeated consistently, YouTube will not only rank
The best way to do SEO for YouTube as an agency is to treat each channel like a small, tightly focused website: build topic authority with series-based content, nail the “text layer” (titles, descriptions, transcripts) for clear intent, and then drive views and links from relevant external entities instead of
No. And they dont go hand-in-hand with Page Titles. You can leave them blank
When you type a question into an LLM with web access, it does not just “think harder” with its training data. It typically: Expands your question into a cluster of related sub-queries (query fan-out) to cover entities, intents, and follow-up angles a human might ask next Sends those sub-queries through
LLMs are not search engines, and treating them like they are leads to bad strategy and worse content decisions. A whole layer of “AI SEO” advice is built on this confusion. LLMs are not search engines LLMs like ChatGPT, Gemini, Claude, or Perplexity are language models: they generate text by
