The era of the “10 blue links” is over. For two decades, SEO was a battle for a single top spot. Today, the battlefield has moved into the realm of Generative Search Optimization (GSO), where AI-powered answers sit atop the results page, stealing clicks and redefining what it means
1. Define Goals and Audience for a B2B Foundation The entire strategy must align with your broader B2B objectives (a key component of Primary Position’s “Digital Strategy Development”). Solve Problems: B2B buyers use YouTube to find solutions to complex problems. Your primary goal is to establish thought leadership and trust
SEO is Not Dead—It Just Got Institutionalized Oct 25 – New York, NY: Adobe pays $1.9 billion for the NASDAQ listed SEMRush (SEMR) The news hit the digital marketing sphere like a shockwave: Adobe, the creative and enterprise software behemoth, has acquired Semrush, one of the leading names in
Google Search Console has just introduced a new custom annotation feature that fundamentally upgrades how SEOs and site owners manage context within their performance data. With this tool, users can add specific notes directly to the performance charts inside Search Console, tying site changes, optimization efforts, or external events to
If you’re invested in the property market in West Palm Beach or Palm Beach, you’re in one of America’s fastest-evolving, hyper-competitive real estate climates. Whether you run a brokerage, lead gen site, or property management agency, mastering SEO has become the most sustainable channel for visibility, inbound leads, and long-term
A perennial conundrum echoes across the digital amphitheaters of SEO discourse—from the sprawling threads of Reddit to the focused exchanges of professional forums: How, precisely, does one fabricate or astro-turf the metric known as Domain Authority (DA)? The Primitive Assumption: Backlinks as the Sole Determinant The initial, and perhaps
A curated list of the best SEO Podcasts as discovered on polls on X, Linkedin and Reddit. Available on YouTube, Apple and other podcast locations 1. SERPs Up SERP’s Up: Weekly podcast co-hosted by Mordy Oberstein and Crystal Carter, featuring notable guests such as Barry Schwartz. Covers everything from Google
Why “Write Good Content for SEO” Sucks—and The Real Reason Authority Wins Every so often, SEO advice circles back to the same empty platitude: “Just write good content.” It’s the answer you’ll hear in every beginner’s Facebook group, LinkedIn thread, and Google’s own PR fluff. If you believed this mantra,
What is a topical authority? Topical Authority (TA) is a demonstration of a website’s deep, holistic expertise and comprehensive coverage on a specific subject. It is earned by providing exhaustive and trustworthy content on a topic, which signals E-E-A-T to search engines. How do you build topical authority? For a
The Corner Stoning SEO Strategy The landscape of search engine optimization has fundamentally shifted toward demonstrating deep, holistic expertise—a concept known as Topical Authority (TA). For new websites or those struggling to gain a foothold in competitive spaces, the traditional approach of simply hunting for individual high-volume keywords is no