In the world of Google and SEO, everyone is vying for first place. Its a $300 billion race – at least that’s just the advertising value. Who knows how much business Google generates? 10X that? 100X? With Ad clicks getting just 10% – it could be as much as a
Content is but one important component of an Enterprise SEO Strategy for a Brand, but content on its own is not SEO. Content doesn’t market itself. Content needs to be written for the user but it needs to be served by a search engine. There’s a common myth created by
Breaking the Google Algorithm Leak to Reddit I was randomly chatting to Mic King while he must have been finalizing his blog post analyzing the Google Document Warehouse API leak, now known as the Google Algorithm leak – a set of 2,700 documents from a document control system (like Github)
I moved to NYC as Head of Digital/Inbound Marketing at Kemp, a NY-based startup I joined while living in Ireland which went on to get acquired for $250m. I absolutely love it here and 4 years ago I started my own SEO/PPC Agency in the heart of NYC. NYC is
Lead Generation IS the point of SEO Google is the undisputed heavyweight largest originator of web traffic and leads in the world. No other platform comes close – not even to 5% of the traffic and sales that Google single-handedly generates. But getting traffic is actually easier than getting leads
This is an interesting time to be a solopreneur – when I started out, Google was the only marketing platform on the web but it was tiny. Still, I made a living by being first for “Software outsourcing” and “Website design”. I then ranked first for “SEO Ireland” (I was
A Primer on GSC And GA4 Data I’m seeing this question more and more, and as Google Analytics (aka GA4) becomes more of data wasteland thanks to GDPR, this question will grow more and more. So – which one to trust? GSC and Analytics used to be within 90% of
Cybersecurity SEO Strategy Background Cyber security teams are usually very IT literate, well educated, and used to self-educating – it comes with the territory. Cybersecurity systems, by their nature, are critical to organizations and this is only increasing with the rise in threats to both networks and data, but also
In exciting E-Commerce Analytics news today, Microsoft is announcing that its Clarity app – inside its Bing Webmaster Tools (aka Bing Search Console) is now available for Mobile Apps and is currently available for Android, React Native, Cordova, and Ionic. Microsoft Clarity – free Heatmaps & Session Recordings A heatmap
Google is the go-to place for people with SEO questions, and problems to be solved and get answers, especially good for B2B Marketing. Google sends 70% of the world’s web traffic and is the largest traffic generator – in contrast, all of Microsoft’s web properties (Microsoft, LinkedIn, Bing, etc) are
