What is Online Reputation Management and PR? Online Reputation Management is an SEO Discipline or service that helps people and brands manage their reputation online and focuses primarily on building a positive brand image while also displacing, removing, or suppressing negative, salacious, controversial or harmful content about that individual, organization,
Link Spam vs Spammy “looking” links Link Spam is the name given by the Google Search Quality team to the process of acquiring backlinks through financial or other means of exchange that violates the Google Policy Guide. However, there are lots and lots of backlinks that SEOs don’t recognize, especially
Sitemaps are just a document that tells you % of pages you THINK you published are indexed, that’s all. The XML sitemap does very little. This comes from building up Google more that what it is – as Gary Ylles keeps pointing out – its incredibly basic. SEO Myth One:
In today’s competitive digital landscape, businesses need every advantage to stand out and reach their target audience with ease, efficacy, and polish. While Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are powerful strategies in their own right, combining them creates a synergistic approach that can dramatically boost your online
SEO Agency Experience So, I answer the most questions on Reddits largest SEO forum (the world’s largest) and this is one of the most common questions. Also, as an SEO for 20 years – its something i have a lot of experience in – especially when I’m involved in taking
A backlink checker tool allows you to view publicly available information on which websites are linking to each other – in other words do backlink analysis. This has long been a crucial way for SEOs to assess other sites and see how popular they are with other website owners on
In the world of Google and SEO, everyone is vying for first place. Its a $300 billion race – at least that’s just the advertising value. Who knows how much business Google generates? 10X that? 100X? With Ad clicks getting just 10% – it could be as much as a
Content is but one important component of an Enterprise SEO Strategy for a Brand, but content on its own is not SEO. Content doesn’t market itself. Content needs to be written for the user but it needs to be served by a search engine. There’s a common myth created by
Breaking the Google Algorithm Leak to Reddit I was randomly chatting to Mic King while he must have been finalizing his blog post analyzing the Google Document Warehouse API leak, now known as the Google Algorithm leak – a set of 2,700 documents from a document control system (like Github)
I moved to NYC as Head of Digital/Inbound Marketing at Kemp, a NY-based startup I joined while living in Ireland which went on to get acquired for $250m. I absolutely love it here and 4 years ago I started my own SEO/PPC Agency in the heart of NYC. NYC is
