An SEO Strategy is more high level that a list of to-dos. SEO is a system and a broad description of a colleciton of activities that depend on the strategy – its not a list of to-dos that get you a better score for doing more. Some activities cannot be
For new to medium-sized websites with low or no authority, the importance of XML sitemaps in SEO has been greatly exaggerated. While sitemaps can be beneficial in certain scenarios, they are far from essential for most websites, especially those just starting out or with limited authority. SEO is a System,
In the world of SEO Marketing, Search Engine Ranking Reports remain a cornerstone of a Google SEO strategy because they perform the tedious task of tracking the Search Engine Position ranking for each keyword. With over two decades of experience in the field, I’ve witnessed the transformation of these reports
Google’s new Consent Mode V2 is all the rage in the EU but its deep-reaching ramifications haven’t become big news in the US. Yet. One of the biggest and widest shocks to hit the entire global SEO community came in 2010 when Google announced it was no longer sharing the
The adoption of Artificial Intelligence (AI) by Search Engine Optimization (SEO), or AI SEO, ( or is it GEO or LLM SEO?), is still in its early stages, despite some advancements in certain areas, most notably content production. While AI has made substantial inroads in copywriting, there have been very
Irish Startup Week 2024: Bridging the Gap Between Irish and NYC Startup Ecosystems, Irish Startup Week (ISW) 2024 is set to take place from October 1st to 3rd in the heart of New York City, promising an exciting opportunity for Irish entrepreneurs and startups looking to scale their businesses in
What is Branded Traffic or Search in SEO? Managing Brands in SEO is a component of Organic Traffic and your overall search marketing strategy. Determining an organization’s branded terms is quite easy and in organic SEO and SEM generally, branded search is any search for branded terms that you own
What is Online Reputation Management and PR? Online Reputation Management is an SEO Discipline or service that helps people and brands manage their reputation online and focuses primarily on building a positive brand image while also displacing, removing, or suppressing negative, salacious, controversial or harmful content about that individual, organization,
Link Spam vs Spammy “looking” links Link Spam is the name given by the Google Search Quality team to the process of acquiring backlinks through financial or other means of exchange that violates the Google Policy Guide. However, there are lots and lots of backlinks that SEOs don’t recognize, especially
Sitemaps are just a document that tells you % of pages you THINK you published are indexed, that’s all. The XML sitemap does very little. This comes from building up Google more that what it is – as Gary Ylles keeps pointing out – its incredibly basic. SEO Myth One:
