Do you need a Meta-Description in SEO to rank?
David Quaid
December 14, 2025
No. And they dont go hand-in-hand with Page Titles. You can leave them blank
No. And they dont go hand-in-hand with Page Titles. You can leave them blank
When you type a question into an LLM with web access, it does not just “think harder” with its training data. It typically: Expands your question into a cluster of related sub-queries (query fan-out) to cover entities, intents, and follow-up angles a human might ask next Sends those sub-queries through
LLMs are not search engines, and treating them like they are leads to bad strategy and worse content decisions. A whole layer of “AI SEO” advice is built on this confusion. LLMs are not search engines LLMs like ChatGPT, Gemini, Claude, or Perplexity are language models: they generate text by
There’s a pervasive lie in the digital marketing industry — a slogan that’s been costing businesses millions in wasted investment for nearly three decades. You’ve heard it, repeated at conferences, webinars, and in every “Top 10 SEO Tips” article since 1996. “Content is King.” The implication is as lazy as
If you’re invested in the property market in West Palm Beach or Palm Beach, you’re in one of America’s fastest-evolving, hyper-competitive real estate climates. Whether you run a brokerage, lead gen site, or property management agency, mastering SEO has become the most sustainable channel for visibility, inbound leads, and long-term
From Primary Position Research – the most comprehensive list of AI SEO/GEO tools on the market today GEO & AI Visibility Tools Directory Here is the complete, de-duplicated, and alphabetized master list of GEO (Generative Engine Optimization) and AI Visibility tracking tools. Research Note: I have filtered out all digital
These foundational sources tend to break news on algorithm updates and search experiments, publish deep technical articles and case studies, and often signal the direction the industry is moving. Recommended blogs Blog / Source Why It’s Worth Reading What to Watch For / How to Use It Google Search Central
In the world of SEO, we hear a lot of circular debates, especially when it comes to backlinks. Let’s cut through the noise and focus on what truly drives results for your website’s search performance. The core argument often boils down to this: Should you chase links from sites with
As an AI SEO and GEO (Generative Engine Optimization) researcher, I spend my days dissecting—and, at times, demystifying—the profound shifts AI has brought to search and digital visibility. Much of the recent industry buzz centers around how Large Language Models (LLMs) like Perplexity, Gemini, and ChatGPT are revolutionizing information access.
I think GPTs will be just one vector, search will be built into more AI tools and Google/Bing/Bravesearch will be the data storage / knowledge retrieval and sorting file system for the AI cloud David Quaid – SEO @ Primary Position I’m starting to think that some of these AEO