Blog Posts

Get the latest SEO tips, trends, and strategies from NYC’s leading experts — all to boost your online growth.
Latest Posts

GEO vs SEO: Whats changing and how do marketers respond?

Warning: contains adult references Thought leadership in SEO is strictly limited to populism – and talking about everything from a brand perspective has always been key. SEO has never been popular in Marketing – and at least 66% of marketers expect that SEO is dead…. unfortunately neither are true though.

Introducing TARS for Modern Web Workflows For web developers building GenAI-powered applications, seamless access to multiple large language models (LLMs) and AI providers is rapidly becoming a baseline need. Enter Tetrate Agent Router Service (TARS): a new platform focused on simplifying, optimizing, and scaling model integration in web environments. TARS

Query Fan Out – the key to AI/LLM Visibility

Marketers love a new theory. The latest? That large language models (LLMs) like ChatGPT and Perplexity are recognizing, rewarding, and even prioritizing “brands” — and if you’re invisible in these results, you must need more PR, more Wikipedia citations, or special schema. Let’s be clear: that’s complete nonsense. Why Your

Schema

Does Schema help with LLM Visibility

Another debate has been ranging across SEO circles on X, Reddit and LinkedIn about how Schema increases visibility in AI LLMs… There is a strong and vocal contingent of SEO professionals on Reddit who are highly skeptical of the claimed Schema benefits. LLMs Don’t Need It: The primary counterpoint is

llms seo myth

The Great AI LLM SEO Myth : LLMS.txt

Is LLMS.txt Really helfpul for Visibility in LLMs? No, LLMs.txt is not helpful for LLM SEO Visibility Absolutely not. WARNING: No Schema was harmed in the making of this blog post The “LLMs.txt Myth”: Separating Hype from Reality The term “LLMs.txt myth” refers to a collection of misconceptions and debates

How AI and GEO SEO Works for B2B Marketing | LinkedIn

Our founder, David Quaid, appearing on the B2B Podcast with Jon Russo and Megan Heuer on LinkedIn. Hear our co-founder David Quaid talking to Megan Heuer and Jon Russo helping B2B Marketers understand and navigate the brave new world of AI and LLM Search. What we covered: ⚠️ What is

Google EEAT in GSC

Why isn’t there an EEAT Content Report in GSC?

Here’s a great question for EEAT Enthusiasts: If EEAT is so important to Google, why isn’t there a EEAT facility in GSC? GSC’s SEO Features Google Search Console (GSC) has everything you need for SEO in an all-in-SEO Toolbox: All Technical Errors 404 503 301 SSL Duplicate content warnings All

HCU Myths Mirror AI LLM SEO Myths

The Myths in HCU Recovery Spam and EEAT SEO actually align: which is really interesting (I think) What is HCU? Google HCU is the Helpful Content Update that started in 2023 and rolled on until recently. The problem is that the name suggests Google found the “Content” not very useful