Introduction A modern B2B SEO strategy starts long before someone hits your homepage. It begins where your buyers complain, compare, and troubleshoot: on Reddit, YouTube, X, in Slack communities, and in their calls with your sales team. If you treat those places as the raw source material for everything you
The Basics: SEO 101 Overviews These are the only sources that provide direct information on how Google’s algorithms work: Google Search Central: Formerly “Webmasters,” this is the ultimate hub. It hosts the SEO Starter Guide, which covers the bedrock of crawling, indexing, and serving. Google Search Essentials: (Formerly Webmaster Guidelines)
The best SEO strategy is simple to describe and hard to execute: one strong brand domain as the “mothership,” supported by a small, deliberate network of focused EMD/KID satellite sites, YouTube, Reddit, LinkedIn, and other social profiles that all co‑rank together and reinforce one entity. Instead of trying to get
From SEO to GEO: How Primary Position Helps You Win AI Visibility Search used to be all about “page one of Google.” Today, your buyers are just as likely to ask AI assistants like ChatGPT, Perplexity, Gemini, or Google’s AI Overviews for answers as they are to click traditional search
In today’s digital landscape, talk of “GEO” (Generative Engine Optimization) often sounds like a futuristic leap from classic SEO (Search Engine Optimization). Many marketers and business owners are left wondering: are these radically different disciplines, or is GEO just the next evolution of SEO? After years of hands-on experience tracking
There’s a growing gap between how Core Web Vitals are marketed to SEOs and how they actually behave in the real world. For most sites, Core Web Vitals (CWV) simply do not move rankings in any meaningful, repeatable way. They are hygiene, not a growth lever. At Primary Position, we
Absolutely not. I’m color blind and there is no way color can affect SEO.
The graduating class of 2025 – 2026 GEO Experts and Influencers David Quaid David Quaid is one of the clearest bridge-builders between classic SEO and GEO/LLMO. He publishes detailed breakdowns of GEO vs SEO, arguing that LLM search still runs on PageRank-like link signals and showing, with examples, how mid‑ranked
Core Pillars of AI SEO for Primary Position When we talk about AI SEO with clients at Primary Position, we focus on four pillars. 1. Intent‑First Content Architecture Instead of planning “keywords,” we plan questions and jobs to be done. Map journeys: informational, commercial, transactional, post‑purchase. Build topic clusters: a central
Is eCommerce Dead? What Google’s Universal Commerce Protocol (UCP) really means for e‑commerce and SEO Buying directly inside Google Search, Gemini, and AI Mode changes everything. Here’s what every CMO, SEO, and e‑commerce strategist needs to understand right now What UCP actually does — and why it threatens the open
