What are LLMs? LLMs are not a new search engine. They are a lossy compression layer sitting on top of the same messy, biased, commercial web we have all been optimizing for the last 20 years, plus a bunch of proprietary data you will never see. Their job is not
From Primary Position Research – the most comprehensive list of AI SEO/GEO tools on the market today The GEO /AEO Visibility Tracking Tools Directory Here is the complete, de-duplicated, and alphabetized master list of GEO (Generative Engine Optimization) and AI Visibility tracking tools. Research Note: I have filtered out all
LLMs do not use E‑E‑A‑T, and treating E‑E‑A‑T as a ranking factor for them completely misunderstands how these systems work. E‑E‑A‑T is a human narrative, not a machine signal E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness) was invented as a framework for human raters and content marketers, not as a concrete, machine‑readable
Why plugin “SEO scores” are nonsense Most plugin or SaaS “SEO scores” are just glorified checklists: They test whether your keyword is in the slug, title, H1, intro, headings, body, alt text, and whether you wrote enough words. They might add a bit of sentiment (“positive term in title”) and
E‑E‑A‑T is not something you “add” to a page. It’s a reviewer concept and a sanity check Google uses so humans can talk about “is this real, is this safe, is this useful?” If you’re trying to optimize for EEAT as if it’s a ranking factor, you’re already in the
A perennial conundrum echoes across the digital amphitheaters of SEO discourse—from the sprawling threads of Reddit to the focused exchanges of professional forums: How, precisely, does one fabricate or astro-turf the metric known as Domain Authority (DA)? The Primitive Assumption: Backlinks as the Sole Determinant The initial, and perhaps
What is an exact match domain? An exact match domain is a domain name that matches a target keyword or query phrase as closely as possible. Examples: plumberlosangeles.com personalinjurylawyernyc.com bestcoffeesubscription.com Instead of a purely branded name, the domain itself states the service and often the location. That simple alignment is
Pay per click (PPC) advertising should not be a guessing game or a “set and forget” channel. Done properly, it becomes an accountable, data-driven engine that turns budget into qualified leads and revenue. This is how Primary Position approaches PPC for ambitious brands. What A PPC Agency Should Actually Do
Running Local Services Ads well is one of the fastest ways a local service business can turn “searches” into booked jobs. This is how PrimaryPosition.com would tell you to approach it. What Local Services Ads actually are Local Services Ads (LSAs) are pay-per-lead placements that show at the very top
Agency marketing, when done well, is about acting like a strategic revenue partner—not a “traffic vendor.” Here is how Primary Position would frame it as advice. Define your position clearly Specialize in something people actually care about: AI SEO, GEO strategy, startup SEO, or another niche where stakes are high
