From Google’s founding to today, PageRank’s invention and evolution has profoundly influenced SEO. PageRank was founded on a very successful model used to rank scientific peer reviewed papers. PageRank, the brainchild of Larry Page and Sergey Brin, was pivotal in Google’s ascent and was patented, make its details available to
Yes, SEO is dead. This graph from my small SEO blog shows traffic declining and dying in less than 12 months.
Ecery Search Engines Rank Results page has a number of different SEO positions. Your search position is unique for each phrase – and each phrase has its own search position, clicks, impressions and therefore its own CTR or click-through-rate which is Clicks/Impressions. On any general page – you have Ad
Google’s official stance, clarified by Gary Illyes, confirms that HTML structure and code quality are not direct ranking factors. While valid HTML is a best practice, it does not inherently help Google “understand” a document for ranking purposes. About This Document This document is aimed at helping people understand how Google
You might have heard that Google uses over ‘200 signals” to help it rank documents, and see references to rank signals AND rank factors. A common misconception is that rank signals are synonymous (mean the same thing) as rank factors and these are often conflated (confused as one) in SEO
In a recession, if you face a shrinking market – what do you? Firstly, you have to decide how the recession is going to affect you vs how you let it affect you. Is Price dropping a good recession strategy? Many companies make the fatal mistake of taking too long
Search Engine Architecture Overview A modern search engine architecture comprises several interconnected systems designed for scalability, performance, and real-time processing. Here’s a high-level overview of the key components and their interactions: Infrastructure Layer Application Servers: Distributed cluster of virtual or physical servers Network: High-speed internet connection with redundant paths Security:
Crisis Requires Response Figuring out how to handle handle Reputation Management at the time of crisis is probably the worst time to have to learn a new skill. Not only are you and team in a state of heightened anxiety, now is the time when you can least afford to
Video Search Result Band When thinking about search results, people often think of positions like Ad Results, Reddit, Position 0 – but most people always forget the ever present Video Results band. Here’s a visual SERP anatomy showing that YouTube video results can often take up more space than Organic
There are five overarching SEO Job Titles SEO Specialist or SEO Manager An SEO manager or specialist is responsible for optimizing a company’s online presence to improve visibility and rankings in search engine results pages (SERPs). Their primary goal is to increase organic traffic, enhance user experience, and drive business
