Understanding the Search Engine Positions in Ranking

Search Engine Position Ranking is about understanding the different rank positions and spots in Google:

• AIO
• Other Special SERP Features/Position 0
• Social Media (aka Reddit)
• YouTube Video
• Positions 1-10 (or 1-5 depending on whats left)

First Page Rankings

The first page of search results typically contains 10 organic listings, not including ads or featured snippets. These positions are the most coveted in SEO:

1. Top 3 Positions: These receive the majority of clicks, with the first position having a click-through rate (CTR) of about 27.6%.
2. Positions 4-10: While still on the first page, these receive significantly fewer clicks than the top 3.

Beyond the First Page

• Page 2 (Positions 11-20)
• Page 3 (Positions 21-30)
• Further Pages: Rankings beyond page 3 receive minimal organic traffic
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Special SERP Features

In addition to standard organic listings, Google often displays various SERP features that can affect ranking positions:

• Featured Snippet: Aka Position 0, Appears above organic results, often providing a direct answer to a query.
• People Also Ask: A box containing related questions, usually appearing near the top of the SERP.
• Local Pack: Displays local business listings with a map, typically for location-based queries.
• Image and Video Results: Can appear inline with organic results or in separate sections.