SEO Marketing – SEM and SEO

Search Engine Marketing (SEM)

We work with your business to create a clear and concise search engine marketing (SEM) plan that will promote your website online and improve your visibility on search engines. Our SEM plan revolves primarily around paid advertising with a blended approach to organic Search Engine Optimisation (SEO).

We examine your existing site architecture and content to improve existing content, create new content and deliver improved visibility on search engine results pages (SERPS).

Using SEM we can grow your business in the online marketplace.  Millions of businesses are not trying to get the same eyeballs and SEM puts your website front and centre with our tailor-made paid search campaigns.  It has never been so important to be online and paid campaign fast tracks your online presence.

Search Engine Marketing(SEM) services we offer:

  • Search Engine Optimisation (SEO)
  • Pay Per Click advertising (PPC)
  • Keyword/keyphrase research for your target market
  • Link building
  • Email marketing campaigns
  • Website analytics configuration and reporting

How Does Search Engine Marketing Work

With SEM you the Advertisers bid on keywords that that people using search engines like Google and Bing enter when looking for products or services.  This gives you the opportunity for your ads to appear alongside the search engine results.

These ads, often known by the term pay-per-click ads, come in a wide variety of formats. We select the format and medium that best suits your target audience. With

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.

Keywords & SEM

Keywords are the basis of an effective search engine marketing campaign and form the basis of search engine marketing as an advertising strategy.

We identify keywords that are relevant to your business and that prospective customers are likely to use when searching online. We use both online tools and competitive analysis to establish the best keywords that will deliver the optimal results for you.