For many companies, understandably, the focus of SEO is traffic. For many SEOs though – its all about rank positions. We think this is flawed – at Primary Position we’ve built $5 billion in brands (read our SEO Success Storires) by building companies whose sales value them at $5 billion. This focus is often found in PPC but we build this into our organic program from the start. Yes, we know we have to manage your content strategy and that means help build your brand, but our focus is to get you to the buying customer faster
How do we build our Lead Machine?
In short – keyword research. Our CEO and Founder, David Quaid, has spent 24 years working with SaaS, Tech, Cybersecurity and AI companies to build engines of SEM-led lead generators. This gives us a headstart on how to do research the buyer, build their journey and match them to keywords:
- Competitor Analysis
- Adjacent Interests
- Partnerships
- PPC Analysis
We break our keyword Research into these groups
Keyword research is critical. We study keyword data, difficulty rankings, average cost per click and volumes, intent and performance to see which keywords will generate the best results the fastest as part of building a Keyword Universe. We believe that our Keyword Research strategy is what sets us apart from other SEO companies.
- Branded
- Competitor
- Priority
- Complimentary
- Discovery
- Awareness
SEO Keyword Research Sources and Databases
- Google Search Console (GSC)
- SEMrush
- Google Ads and Ad Planner
- Bing
Search Engine Marketing: Reporting and KPIs
When asked about how to hire and manage SEO experts on Reddit, some of the key failings are asking the right questions and getting the right SEO reports. That’s why we keep investing time in building custom SEM reports for each project, delivering the right insights and showing project progression so that all stakeholders know where we are and where we’re heading.
Primary Lead Generation Search Marketing Platforms
- Google Search
- Google Ads
- Bing Search and Ads
- YouTube
What does Reddit think SEM’s priority should be?
In a recent poll on Reddit, we asked the world’s largest SEO forum what the point of SEO was and the biggest response was to rank
What does Google’s Gemini Think of SEM?
This data was reinforced when we asked Google’s current main public LLM, Gemini, what AI thought of SEO and the response was pretty uninteresting – saying that the primary focus was web traffic and brand awareness.
Our SEO Focus? Generating Leads and Pipeline
The main objective of most legacy advertising was brand awareness. Create the need, plant the idea and hope the customer remembers the name. The problem? Its expensive and wasteful. Inbound Marketing changed that – we can connect the user with the need and problem directly to the solution. Branding is a positive but free outcome of lead generation. Lead Generation, however, means customers. This means pipeline, revenue lifetime value, and branding
