What is Search Engine Optimization


Our team of SEO specialists are  trained to understand Search Engine Optimisation and can optimise websites for the search engines. Search engine optimisation (also called ‘SEO’) is about presenting information on your website so that the Search Engines are able to know what your website is all about.

We work using a variety of strategies to fully optimise your site. A good optimiser should have a good understanding of the main search engines, how websites work when selling to multiple countries and the impact SEO has on this and how to implement your keywords. They should also cover the basic search engine submission service.

Above this, a professional optimiser should know how to properly research keywords and how to track and report on your sites performance. An SEO campaign that just relies on keyword selection and inserting these into your site isn’t much of a service. Keywords that are related to your products will grow as people use them in different combinations. A recently optimised site will have to wait until it’s been indexed. And the effect on the PageRank and ranking of the site for those keywords may not become evident for weeks or months, therefore website owners should look for someone who can continually monitor and check the websites progress in the search engines, and can change the keywords and pages accordingly. This will help grow your websites rankings in the search engines.

Also, no SEO-programme is any good without a quality link-building strategy. Your SEO specialists should include this as part of any worthwhile programme.

SEO is fast becoming a professional industry where SEO-DIY enthusiasts are finding it harder and harder to keep up. SEO is becoming a technical, professional service – and PrimaryPosition.com offers a fully optimised service that is measurable! If you can’t measure something – you can’t manage it!

Please use our site to find SEO tips, techniques and to make contact with our SEO consultants and optimisers who provide link building, rank reporting on website rankings and positions in the search engines, submit and maintain your site and report back regularly on rankings growth, website visitor changes and other milestones achieved as part of the search engine optimisation and placement programme.

Our firm offers SEO consulting, advice and management from our offices in Limerick, Dublin, Galway and Cork.