What is Online Reputation Management?
Online Reputation Management is an SEO Discipline or service that helps people and brands manage their reputation online and focuses primarily on building a positive brand image while also displacing, removing, or suppressing negative, salacious, controversial or harmful content about that individual, organization, or brand. With Reputation management – speed of delivery is of crucial importance and the primary concern of anyone who needs this essential service.
Why is Online Reputation Management so Important?
People who are resarching you, your products, services or solutions will inevitably discover news, articles and stories about you. What Google or the internet says about you matters.
In our digital age, search, online reviews and social media have made it easier for negative information to spread rapidly making effective reputation management is more important than ever.
How to improve You Online Reputation Management
HAve a strategy and a plan, develop a playbook and have it ready to execute. You’ll need a core team and core messaging document ready to go. HIt every channel fast and frequently
Why Should you improve Your Online or Digital Repuation?
| Benefit | Why Reputation Matters |
| Trust and Credibility |
Builds trust and confidence among customers, clients, and stakeholders.
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| Customer Loyalty |
Encourages repeat business and customer referrals.
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| Brand Value |
Increases brand recognition, attracts new customers, and commands premium pricing.
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| Crisis Management |
Helps mitigate the impact of negative events or crises.
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| Employee Morale |
Boost employee morale and attract top talent.
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| Investor Confidence |
Increases investor confidence and attracts capital.
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| Regulatory Compliance |
May help with regulatory compliance in some industries.
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How much does reputation management cost in NY
About $4,000 per month as a retainer, exluding PR, Content, Advertising and Video and other outlay
Steps for Online Reputaiton Management
- Control of the Top 20+ Search Results
- Own and Perforate Related News
- Production and Dissemination of Media
- Development of the Brand Tribe
What are the Primary Goals of Reputation Management?
- Universal and Consistent Visibility
- Ownership and Control of Earned and Visible Media
- Production, Management, and Promotion of Media to retain visibility
- Management and monitoring of Share of Voice of narrative and opinion in public discourse
Reputation Management in NYC
NYC is all about big brands, big corporations, and big personalities. NY is used to being the center of the Universe – and with so many celebrities, billionaires, brands, news, media companies, and people, Reputation Management here has become a big and critical business. Managing your online brand, organization and personal reputation is vital to your influence, reach, popularity, and success in NYC. At Primary Position – the #1 SEO Agency in NYC – we can help you build, manage, and defend your online reputation.
The Digital Reputation Channels
The main online reputation management platforms to be concerned with 99% of the time are:
- YouTube, which is the World’s second-largest Search Engine
