My list of the biggest myths in SEO in 2026
New Additions
- LLMs.txt
- Schema
- Chunking
- “Clear writing” (like, what else would you be writing – in cryptics?)
- GEO
- LLMS are independent search engines
- Intent Matching
- Information Gain
Old
- Thin Content
- Word Count
- Outbound Citations
- Semantic SEO
- Meta-Descriptions
- Backlinks are dead
