This outlines an example B2B SEO-focused Sales / Revenue role that bridges SEO, RevOps, and AI search. Here’s a job requirements-style version you can tweak.
Supporting these SEO Job Titles
Suitable for the Senior SEO Roles:
- Head of SEO / SEO Director (B2B)
- Director / VP of SEO/Inbound
- Senior SEO Manager / SEO Lead
- Growth Marketing Manager
- Content Strategy Lead / Head of Content
- SEO & Analytics Lead
- Performance Marketing Lead (SEO‑heavy)
- AI / GEO (Generative Engine Optimization) Lead
- Search Strategy Lead (covering SEO + LLM/AI search)
- SEO Consultant / Fractional Head of SEO
Role Overview / Job Description
We are seeking a B2B Sales professional who can partner with Marketing and SEO to turn search visibility into qualified pipeline and closed revenue. This role sits at the intersection of sales, SEO, analytics, and AI/LLM-driven search.
Key Responsibilities
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Pipeline & Revenue Ownership
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Own revenue targets influenced by SEO and AI/LLM-based discovery.
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Convert SEO-generated leads into qualified opportunities and closed-won deals.
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Report on pipeline sourced, influenced, and closed from organic, branded search, and LLM referrals.
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Customer Journey & Content Intelligence
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Work closely with SEO and content teams to map the customer journey from first query to closed deal.
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Provide ongoing feedback on objections, questions, use cases, and decision criteria heard in sales calls.
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Help prioritize content needs (case studies, comparison pages, implementation guides, FAQs) that directly support sales cycles.
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Data, Tracking, and Attribution
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Use GA4, CRM, and sales tools to validate and document which leads and deals originate from SEO or LLM-driven interactions.
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Cross-check branded PPC and organic performance to identify where SEO creates demand that paid captures.
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Collaborate with RevOps to ensure accurate attribution, consistent source tracking, and clean CRM data.
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Collaboration with SEO & Marketing
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Participate in keyword universe and SERP/gap reviews to understand which topics and intents are being targeted.
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Advocate for sales-critical topics and bottom-funnel keywords that drive better qualified opportunities.
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Help assess the quality of leads from specific pages, topics, and campaigns, and recommend improvements.
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AI / LLM Search & GEO Support
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Understand how prospects use AI assistants and LLMs in their research and buying process.
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Share real-world examples of AI/LLM queries heard from prospects to inform GEO (Generative Engine Optimization) efforts.
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Track and report deals where AI/LLM search influenced discovery or vendor selection, flagging them as SEO/GEO wins.
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Reporting & Communication
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Build and present simple, clear reports showing how SEO and LLM-driven visibility translate into meetings, opportunities, and revenue.
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Communicate performance and insights regularly to Sales Leadership, Marketing, and RevOps.
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Highlight “% of SEO / content plan shipped” vs. changes in lead quality, sales cycle length, and close rates.
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Required Skills & Experience
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3–5+ years in B2B sales or SDR/AE roles, preferably in SaaS or complex solutions.
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Experience working closely with Marketing, especially demand gen or SEO teams.
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Strong understanding of digital buying journeys and how prospects research vendors online.
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Comfortable using CRM systems (e.g., HubSpot, Salesforce) and analytics dashboards (e.g., GA4, BI tools).
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Ability to interpret basic marketing/SEO metrics (traffic, conversions, funnel stages) and connect them to sales outcomes.
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Excellent communication skills, with the ability to translate field insights into actionable input for marketing and SEO.
Nice-to-Have
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Familiarity with SEO concepts (keywords, SERPs, content funnels, attribution).
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Exposure to AI/LLM tools and how buyers use them in vendor research.
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Experience in roles that blurred the line between sales, marketing, and RevOps.
