Blog Posts

In the ever-evolving world of search engine optimization (SEO), it’s easy to get caught up in the latest buzzwords and concepts. One such notion that has gained traction in recent years is EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). However, to put any  stock in EEAT as a critical SEO factor

The EU’s cookie laws have resulted in the creation of Consent Mode v2, which will rapidly increase the discrepancy between Google Analytics and Google Search Console. In some instances, on global websites, we can see discrepancies of 50% and more. This also affects conversion tracking for Organic SEO, AI and