Blog Posts

Reverse Engineering ChatGPT and Perplexity “SEO” A primary lesson about how LLM Search works is that its not a research tool. The important thing to know is just how basic LLM search really is. For the most part, all they do is scrape Google/Bing for what you asked. Here’s an

What we looked for in a true SEO Expert SEO Experts are people who combine deep expertise, transparency and help the community, and a commitment to dispelling SEO myths-are most similar to the above experts and active, helpful contributors on X. While some use their real names and others post