We need to stop saying “Write content for the user” in SEO
David Quaid
June 16, 2026
“Good Content” as Marketing Advice suck! Every so often, SEO advice circles back to the same empty platitude: “Just write good content.” It’s the answer you’ll hear in every beginner’s Facebook group, LinkedIn thread, and Google’s own PR fluff. If you believed this mantra, you’d assume the only thing between