What is Google EEAT?
David Quaid
July 3, 2026
EEAT, from our perspective, is a human storytelling framework about trust and reality on the web, not a machine-readable ranking factor you can “optimize” for in any literal sense. What Does EEAT Stand for? EEAT—Experience, Expertise, Authoritativeness, Trustworthiness—started life as language for quality raters and content marketers to describe “does